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Marketing Insights, Inc., Bryan ******, Moderator

Bryan ****** is a highly qualified and experienced moderator for focus groups and interviews on medical and related topics.

http://www.bryanhooker.com/

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Marketing Insights, Inc., Bryan , Moderator | bryanhooker.com Reviews
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Bryan ****** is a highly qualified and experienced moderator for focus groups and interviews on medical and related topics.
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Marketing Insights, Inc., Bryan , Moderator | bryanhooker.com Reviews

https://bryanhooker.com

Bryan ****** is a highly qualified and experienced moderator for focus groups and interviews on medical and related topics.

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1

Marketing Insights, Inc.

http://www.bryanhooker.com/must4.html

Most topics lend themselves to straightforward discussion, and Bryan Hooker has developed an instinct for asking the right questions, at the right time, in the right way. He also has experience in the use of projective techniques, such as association, sentence completion, forced relationships, analogy, and anthropomorphization, and probing techniques such as conceptual mapping, pinboarding, laddering, and attitudinal scaling.

2

Bryan Hooker - Background

http://www.bryanhooker.com/bg.html

Focus groups In-depth Interviews. Bryan Hooker - Moderator. Nine years experience at a major pharmaceutical company, with assignments in sales, pricing, marketing research, and new product planning. Moderator training at The Burke Institute, Center for Applied Marketing Research. Over 10 years as an independent moderator. Earpiece for discreet client input during sessions. On-site equipment for telephone interviews / recording / teleconferencing. Digital video recording equipment if needed.

3

Bryan Hooker - Testimonials

http://www.bryanhooker.com/testimonials.html

Focus groups In-depth Interviews. Bryan Hooker - Moderator. Here is what people who have seen Bryan Hooker's work have to say:. I have used the services of Bryan Hooker as focus group moderator on numerous occasions. I found his work to be excellent - professional, competent, and objective.". Paul R., Market Research Analyst (Global pharmaceutical company). Our relationship with Bryan Hooker extends back to 1994. Without question, Bryan is one of the most qualified and talented healthcare moderators ...

4

Marketing Insights, Inc.

http://www.bryanhooker.com/must45.html

Many moderators - especially new moderators and client-moderators - bias their discussions, often without being aware that they are doing so. Bryan Hooker generally maintains a professional objectivity and avoids using leading questions or non-verbal signals that might steer respondents in a particular way. When he does adopt an opinion, he does so deliberately, to test the opinion itself.

5

Bryan Hooker - Experience

http://www.bryanhooker.com/exp.html

Focus groups In-depth Interviews. Bryan Hooker - Moderator. Bryan Hooker has conducted over 1,000. Focus groups and 5,000. Interviews, mostly on medical topics. This extensive experience gives him:. A broad knowledge base on medical topics. Credibility with medical respondents. A short learning curve for new topics. Familiarity with a variety of techniques. A well-developed ability to elicit salient discussion. Well-honed instincts for handling group and interpersonal dynamics. Dental tools and supplies.

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