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TV Advertising | btectvadverts.blogspot.com Reviews

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Sunday, 3 January 2010. The structures and techniques of TV advertising. Structures and Forms of TV advertising. Just as narrative theories apply to films and TV shows, they also apply to adverts. TV advertiser's main goal is to convince consumers to buy products and in doing so they create stories surrounding them. You will remember using the narrative theories from your short film unit. Realist or anti realist narratives can also be discussed. Obviously, a realist narrative will draw its power from...

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1 tv advertising

2 narrative structures

3 patterns of narrative

4 search or investigation

5 journey

6 climax

7 range of information

8 propp's theory

9 hero

10 helper

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tv advertising,narrative structures,patterns of narrative,search or investigation,journey,climax,range of information,propp's theory,hero,helper,villain,damsel in distress,todorov's theory,equilibrium,disruption,resolution,subjective and objective,task

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TV Advertising | btectvadverts.blogspot.com Reviews

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Sunday, 3 January 2010. The structures and techniques of TV advertising. Structures and Forms of TV advertising. Just as narrative theories apply to films and TV shows, they also apply to adverts. TV advertiser's main goal is to convince consumers to buy products and in doing so they create stories surrounding them. You will remember using the narrative theories from your short film unit. Realist or anti realist narratives can also be discussed. Obviously, a realist narrative will draw its power from...