burtch.wordpress.com

bruceburtch.com

Bruce Burtch | Building partnerships that serve the greater good

http://bruceburtch.com/services.htm

Create Successful Cause-Marketing Partnerships. With Glowing Your Business Training. The first challenge when someone wants to undertake a cross-sector partnership and develop a successful cause marketing campaign is to find the right source for best practices and proven processes. Where do you go? There are books on cause marketing, hundreds of online articles, associations and websites that will give you examples of campaigns, webinars and other information on the topic. But you. Large to very small, B...

bruceburtch.com

Bruce Burtch | What is Cause Marketing?

http://bruceburtch.com/about.htm

What is Cause Marketing? Cause marketing is the development of a marketing partnership between two or more nonprofit and for-profit organizations whereby each party receives benefit toward their individual marketing objectives, while striving to create a greater good through their combined resources. In most cases, the nonprofit organization seeks funding, enhanced public awareness and expansion of their service delivery;. A Unique Approach to Cause Marketing:. Good to Great to Glowing. Wells Fargo Bank ...

bruceburtch.com

Bruce Burtch | Developing Cause Marketing Campaigns that Inspire Consumers and Elevate Brands.

http://bruceburtch.com/partnerships.htm

10,000 Partnerships™. We have created a LinkedIn Group. As our forum for this important discussion. Please visit: 10,000 Partnerships.

bruceburtch.com

Bruce Burtch | Developing Cause Marketing Campaigns that Inspire Consumers and Elevate Brands.

http://bruceburtch.com/consulting.htm

Campaigns that Inspire Consumers. How does he do it? Bruce has an uncanny ability to develop highly innovative yet practical consulting services to Fortune 500 companies (Xerox, AT&T, Cisco Systems, Chevron and more), to several of the nation’s leading nonprofit organizations (American Red Cross, March of Dimes, Special Olympics, U.S. Olympic Committee and more), and to considerably smaller local. Create Transformations that Boost Sales and Build Support. Develop the Right Partnering Relationships. For e...

bruceburtch.com

Bruce Burtch | Building partnerships that serve the greater good

http://bruceburtch.com/index.htm

The most comprehensive, step-by-step guidebook on the development of highly effective cross-sector partnerships. Provides an amazing compilation of great ideas, tools, templates and case studies - your blueprint for success. A ‘must read’ for any organization. Through real stories and his deep experience, Bruce Burtch proves that magic can happen when a partnership is focused on creating a greater good. Howard Behar, President, Starbucks Coffee International, Retired. For a complimentary copy.

bruceburtch.com

Bruce Burtch | Building partnerships that serve the greater good

http://bruceburtch.com/in-the-news.htm

Glowing Partnerships NorthBay Biz Cover Story. Bruce Burtch Interview on 4 Good Webinar. Third Sector Today Guest Blog: How to Pitch For-Profit Partners. Annual Review of Social Partnerships: Interview, Pages 28-31. Seven ways to gain corporate partnerships:Third Sector Today Webinar. Nonprofit World May June 2012. American Marketing Association Good Business. NonProfit Times July 2014. 5 Steps to building a solid cause marketing partnership. NAWBO Do Well by Doing Good.

bruceburtch.com

Bruce Burtch | Helping Businesses Profit in Challenging Times

http://bruceburtch.com/forprofits.htm

Helping Businesses Profit in. Economic downturns beyond our control really upset our plans. Years ago I was founder of a small product development company. Through sheer determination and highly creative approaches (because we had very little money! And emotional sucker punch to the gut. We didn’t see it coming and we had done absolutely nothing to cause it. Successful Partnerships with Nonprofit Organizations Will Grow Your Business. I tell you this personal story because I learned a most valuable lesso...

bruceburtch.com

Bruce Burtch | Create Successful Cause-Marketing Partnerships with the Glowing Your Business™ Training Workshop

http://bruceburtch.com/training.htm

With the Glowing Your Business. Based on the proven fundamentals of our comprehensive Glowing Your Business training system, this hands-on workshop is designed to give you a full immersion into the world of partnerships, exciting case studies, award-. Winning yet off-the-wall creative approaches and strategies that move audiences to action. Cause Marketing Is Not His Job, It’s His Life Mission to Make Your Organization Glow! In this fun and informative workshop you will be empowered with the tools and te...

bruceburtch.com

Bruce Burtch | Building partnerships that serve the greater good

http://bruceburtch.com/case_studies.htm

American Red Cross and. Pacific Gas and Electric Company. From 2005-2007 the American Red Cross Bay Area Chapter and its partner The Pacific Gas and Electric Company undertook the most comprehensive emergency prepardeness campaign ever launched by a non-governmental organization. The campaign was titled Prepare Bay Area. Because at the time only 6% of Bay Area residents were prepared for a major disaster in a geographical location where a catastrophic earthquake could happen at any time. The team cre...