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Bytesize Pharma | Reflections on the digital transformation of the pharmaceutical industryReflections on the digital transformation of the pharmaceutical industry
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Reflections on the digital transformation of the pharmaceutical industry
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New Year Resolutions for the Head of Digital Number 4: Get the Right Partner | Bytesize Pharma
https://bytesizepharma.com/2013/02/06/new-year-resolutions-for-the-head-of-digital-number-4-get-the-right-partner
Reflections on the digital transformation of the pharmaceutical industry. New Year Resolutions for the Head of Digital Number 4: Get the Right Partner. New Year Resolutions for the Head of Digital Number 4: Get the Right Partner. February 6, 2013. This is my fourth and final resolution. Full list is in my first post. Happily things have evolved since then, led by some brave agencies that invested in digital and took it upon themselves to help lead the industry into the 21. To truly embed digital excellen...
CRM | Bytesize Pharma
https://bytesizepharma.com/category/crm
Reflections on the digital transformation of the pharmaceutical industry. Eyeforpharma Barcelona 2015 the Tipping Point? April 10, 2015. There are a few themes we have been discussing in the pharmaceutical industry for a long time. The transformation of our businesses for a digital world. The need to put the patient at the centre of everything we do. The …. Read more ›. Eyeforpharma London – Marketing 101. December 19, 2013. Read more ›. DigiPharm 2013: Sex, Drugs and Rolls Royces. October 24, 2013.
Uncategorized | Bytesize Pharma
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Reflections on the digital transformation of the pharmaceutical industry. The Future of Digital Marketing – Pharma Takeaways. July 1, 2014. I attended eConsultancy’s Future of Digital Marketing Conference this month, feeling like I was playing truant from my usual pharma industry to learn what’s happening ‘out there’ in the less-regulated ‘real world’. However, some of the challenges discussed were very …. Read more ›. Eyeforpharma London – Marketing 101. December 19, 2013. Read more ›. January 29, 2013.
Social Media | Bytesize Pharma
https://bytesizepharma.com/category/social-media
Reflections on the digital transformation of the pharmaceutical industry. Archive for Social Media. The 5 ‘C’s of Social Media Engagement. August 9, 2013. With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life. Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied. …. Read more ›. Pharma Social Media and eMarketing Forum take-aways. June 12, 2013. Digital he...
The 5 ‘C’s of Social Media Engagement | Bytesize Pharma
https://bytesizepharma.com/2013/08/09/the-5-cs-of-social-media-engagement
Reflections on the digital transformation of the pharmaceutical industry. The 5 ‘C’s of Social Media Engagement. The 5 ‘C’s of Social Media Engagement. August 9, 2013. With Facebook topping a billion members and every news story having a hashtag, social media is embedded in everyday life. Pharmaceutical companies are already using these channels but enthusiasm for them, the quality of execution and success rates are varied. Why do HCPs and patients join a conversation? What motivates or deters them?
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Bytesize Pharma | Reflections on the digital transformation of the pharmaceutical industry
Reflections on the digital transformation of the pharmaceutical industry. 4 things I learnt at eyeforpharma Barcelona. April 12, 2017. Last month’s annual eyeforpharma Barcelona saw marketing and medical affairs leaders gather to discuss how they are engaging their customers. For me, the 4 themes of collaboration, patient centricity, ‘succeeding in failing’ and gender equality emerged. Here’s what I came away with:. 1 United we triumph #unitepharma. It is a bit of a myth that health professionals do not ...
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