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Above the fold and below the fold, myths and reality | DesignHooks
http://designhooks.com/above-the-fold-and-below-the-fold-myths-and-reality
Above the fold and below the fold, myths and reality. On May 25, 2015. You probably know what “above the fold”. Is – it’s the area of a web page that you see in your browser (without any further action) when the page first loads. The other area that is visible to you after scrolling the page is “below the fold”. Nowadays, this concept is used on the web too (to define a layout, call to actions, ad placement, etc.). Where is the fold? And only 20% is focused below it. This is a complex study that included...
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