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CALLMESPIKE.COM

Call Me Spike: David Letourneau

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Call Me Spike: David Letourneau | callmespike.com Reviews
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Call Me Spike: David Letourneau | callmespike.com Reviews

https://callmespike.com

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1

Call Me Spike: David Letourneau

http://www.callmespike.com/dl-ads.html

Being a visual thinker comes in handy when concepting print ads. The goal is having your audience take one look at your ad, grasp the benefit of the product immediately, and say, "That's cool; I could use one of those." Here are a few ads that had people talking to themselves . . . and getting strange looks from those nearby.

2

Call Me Spike: David Letourneau

http://www.callmespike.com/dl-aboutme.html

Click rates spike. Response rates spike. Sales spike. It's all the result of on-target, attention-grabbing headlines and benefit-driven copy to which you can't say "no.". I have more than 15 years of experience writing highly successful e-mail, website, advertising, catalog, and print copy. My experience is backed by an M.A. in Professional Writing from Emerson College, Boston; and a B.A. in English. Please see my resume.

3

Call Me Spike: David Letourneau

http://www.callmespike.com/dl-emails.html

We want to promote products A, B, and C." This is about the extent of information I receive at the start of every e-mail campaign. My job is to dig deeper for the selling points, brainstorm killer concepts, sketch them out, and present them to creative directors for applause, cartwheels, and backflips. Following are e-mails that, unfortunately, put a few of my bosses in traction.

4

Call Me Spike: David Letourneau

http://www.callmespike.com/dl-resume.html

DAVID LETOURNEAU Senior Marketing Conceptor, Copywriter and Strategist. I bring more than 15 years of experience with me, excelling in the marketing divisions of such companies as Wine Enthusiast, Time Life, and Lillian Vernon. I possess a broad range of conceptual, copywriting, and strategic skills applied in multiple online and print channels. In short, I offer much more than headlines. I provide comprehensive, highly effective creative solutions. Elk Grove Village, IL. Aug 2012 - Present. Mt Kisco, NY.

5

Call Me Spike: David Letourneau

http://www.callmespike.com/dl-products.html

I never wore women's clothing before I worked at Coldwater Creek (honest), yet I was successful in selling thousands of dresses, skirts, and pumps. I didn't know anything about wine before I worked at Wine Enthusiast, yet I managed to sell several hundred wine cellars and accessories. In short, a topnotch copywriter can sell anything. Following are catalog spreads for which I wrote all the copy.

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