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Home - Cambridge Comms | cambridgecomms.com Reviews
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Cambridge Comms,Cambridgecomms.com,cambridgecomms.com, Cambridge Comms.com is an innovative new consultancy that helps deliver more effective advertising, "advertising with psychological edge".
Cambridge Comms: July 2012
http://cambridgecomms.blogspot.com/2012_07_01_archive.html
Ad Nauseam or Ad Infinitum? Thursday, 26 July 2012. P&G Will this gamble work? Only a day to go. My penultimate pre Olympic post is about P&G's,. Proud Sponsors of Mums. Campaign (or Moms in the original US). This is their global branding for the event. It is well shot series, perhaps over-sentimentalised even by American schmaltz standards: they find it difficult to move beyond. Or the Spielberg style of direction, and never quite get the John Lewis factor, but this may be a quibble. Environment before ...
Cambridge Comms: January 2012
http://cambridgecomms.blogspot.com/2012_01_01_archive.html
Ad Nauseam or Ad Infinitum? Monday, 23 January 2012. Despite the existence of many political parties in the UK, why is our political landscape shaped mainly by two? And why will the Lib Dems probably never gain any real traction? The answer is that, like many things in life, political voting is decided on by the vast majority of people by instinct not fact. This instinct looks for ways to protect and preserve the individual whilst sub consciously seeking security in belonging to a tribe. As by what they.
Cambridge Comms: UPS Good delivery
http://cambridgecomms.blogspot.com/2012/07/ups.html
Ad Nauseam or Ad Infinitum? Tuesday, 24 July 2012. In the series of Olympic ad reviews, the global logistic and delivery company UPS is next on the blocks. Their role in the Games is to be officially in charge of Deliveries, and they will have paid a handsome sum for this, many times greater than the value of deliveries they will be making. Have they wasted their money? If you haven't seen their ad here it is:. Http:/ www.youtube.com/watch? This whole sponsorship seems right and quietly relevant. It's go...
Cambridge Comms: Landrover scrubbing along but Dacia Duster should clean up
http://cambridgecomms.blogspot.com/2012/08/landrover-scrubbing-along-but-dacia.html
Ad Nauseam or Ad Infinitum? Tuesday, 14 August 2012. Landrover scrubbing along but Dacia Duster should clean up. Let me start with an aside. One of the things that I've noticed since starting this blog reviewing advertising is that good news ( ie when the review is favourable) whistles round the stakeholders' networks, whilst bad news is buried. Strange that. Anyhow,a couple of car ads with "cryptic" themes spotted last weekend. Landrover and Dacia. We are then referred to a web site to find out more....
Cambridge Comms: March 2012
http://cambridgecomms.blogspot.com/2012_03_01_archive.html
Ad Nauseam or Ad Infinitum? Tuesday, 20 March 2012. Accenture.much ado about something. This ad for Accenture ran in the Times on 20 03 12. It should do the business. And surrounded the message with graphic and easy to remember logos and mnemonics eg the yellow "more than" symbol. I think this ad is an important new tack. On the face of it it's a fairly traditional "case history" ad. It's slightly glibber than previous work (punny headline) and won't be troubling any creative jury. No, your honour. Accen...
Cambridge Comms: August 2012
http://cambridgecomms.blogspot.com/2012_08_01_archive.html
Ad Nauseam or Ad Infinitum? Tuesday, 14 August 2012. Landrover scrubbing along but Dacia Duster should clean up. Let me start with an aside. One of the things that I've noticed since starting this blog reviewing advertising is that good news ( ie when the review is favourable) whistles round the stakeholders' networks, whilst bad news is buried. Strange that. Anyhow,a couple of car ads with "cryptic" themes spotted last weekend. Landrover and Dacia. We are then referred to a web site to find out more....
Cambridge Comms: October 2013
http://cambridgecomms.blogspot.com/2013_10_01_archive.html
Ad Nauseam or Ad Infinitum? Monday, 14 October 2013. When the Tribe gets going the Individual stands no chance. Banker, Traitor, Scapegoat, Spy? I have recently taken a short break from all this “commentary on advertising” stuff, and have spread the net a little wider with a view to seeing how humans behave in the real world as opposed to their reactions to the relative puffery of marketing communications. By way of a start, I review below. As in any good book, Lentin holds up the mirror to the reader: o...
Cambridge Comms: When the Tribe gets going the Individual stands no chance
http://cambridgecomms.blogspot.com/2013/10/when-tribe-gets-going-individual-stands.html
Ad Nauseam or Ad Infinitum? Monday, 14 October 2013. When the Tribe gets going the Individual stands no chance. Banker, Traitor, Scapegoat, Spy? I have recently taken a short break from all this “commentary on advertising” stuff, and have spread the net a little wider with a view to seeing how humans behave in the real world as opposed to their reactions to the relative puffery of marketing communications. By way of a start, I review below. As in any good book, Lentin holds up the mirror to the reader: o...
Cambridge Comms: May 2012
http://cambridgecomms.blogspot.com/2012_05_01_archive.html
Ad Nauseam or Ad Infinitum? Wednesday, 30 May 2012. New(ish) Hiscox commercial. hmmm. As in hmmm good, rather than hmmm I don't know. And definitely a timely departure from its over-intellectualised press and poster campaign which was often negatively conceived: along the "One size doesn't fit all"."There is no such thing as Mr Average" etc approach. All red type set against black backgrounds, colours not known for their optimism. At c £2000 a pop for a poster most of that money was mainly money lost.
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Cambridge Comms
Ad Nauseam or Ad Infinitum? Friday, 24 October 2014. The Cambridge show worth making time for. A year or so on from writing about Ernest Dalton's last show with. Here goes on his latest, the pithily entitled. Hierarcadia; Approximating Naivety,. Where he teams up with Alexandra Drysdale. It provides an interesting reflection, forcing both .in- and extrospective consideration: are we who we think we are, how do we fit in with the apparent relentless patterns we see in the universe? How can we be happy?
Home - Cambridge Comms
Cambridge Comms provides a new approach to branding and planning advertising that can help make your communications more effective. Thank you for visiting Cambridge Comms.This advertising consultancy is based on an approach to planning communications that aims to reduce risk and maximise returns. It is an approach not generally available in mainstream marketing services organisations and, uniquely, is founded on a more. View of stimulus and response, and how and why people make decisions. Ased in Cambrid...
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Bienvenidos al Programa ICT Starters de la Universidad de Cambridge para la certificación de alumnos en el uso e incorporación de la tecnología a nivel primaria. Sabemos lo importante que es para ustedes la educación de sus hijos y más en estos días donde una buena preparación académica es esencial para un mundo competitivo y globalizado. Para la implementación del programa en el sector educativo se han definido tres niveles de certificación:. Pasos iniciales (Initial Steps). Pasos siguientes (Next Steps).
