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Endorsements | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. 8220;DIRECTIONS2 is a “must-read” for all A/E/C CEOs and senior leadership. It provides a complete and detailed highway into a new era of Business Development for the 21st Century.”. 8212; George Komer, Executive Vice President, Carter Goble Lee Companies. 8212; Dave Sanderson, Vice President, Marketing (retired), CIBA Vision Corp. 8212; G. Niles Bolton, AIA, Chairman/CEO, Niles Bolton Associates. 8220;No one I know has studied this subje...
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About DIRECTIONS2 | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. Category Archives: About DIRECTIONS2. July 19, 2010. DIRECTIONS2 can be purchased through the Engineers Bookstore, locally owned and operated in Atlanta, Georgia or using your account on Amazon.com. The Engineers Bookstore is currently upgrading their online store so for the time being please direct all purchases through … Continue reading →. Comments Off on BUY NOW. AEC Business Development Process. The Total Marketing Process.
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Professional Services Marketing Model | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. Professional Services Marketing Model. Medical Services (but not Healthcare). Consultative and Performance Services. Strategic Management Consulting (McKinsey, et al). Tactical and Process Management Consulting. Graphic and Industrial Design. Governmental Representation (“Lobbying”). AEC Business Development Process. The Total Marketing Process. The Thank You List. Professional Services Marketing Model. Aderhold Properties, Inc.
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CRAIGPARK: Author
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The Architecture of Value. And The Architecture of Image. Are the first two books in The Architecture of Practice. Series. Subsequent books will explore leadership The Architecture of Vision. And, technology The Architecture of Connection. My goal is to provide you with insight and best practices that will lead to the creation of a successful and lasting professional service venture. Los Angeles Business Journal. Orange County Business Journal. Sound and Video Contractor. SMPS Foundation, 2013).
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Uncategorized | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. October 13, 2010. ProSERV PUBLICATIONS NEWS RELEASE FOR IMMEDIATE RELEASE Contact: Ann Kohut Kohut Communications Consulting 770-913-9747 annielk@bellsouth.net Effective Business Development A Mystery for Many A/E/C Firms, Leaders New Book from Marketing Strategist Richard K. Rodgers Provides A/E/C Leaders and Professional Services Firms … Continue reading →. Comments Off on NEWS RELEASE. AEC Business Development Process. O'Neal, Inc.
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About the Author | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. Richard K. Rodgers. The Kelley Rodgers Group. Georgia Institute of Technology. Marketing of professional services has suffered for years from well-meaning but unprepared practitioners within each profession trying to use the process, and from both academics and marketing consultants trying to assist. This dilemma continued until 1994 when Dick Rodgers published his first work,. He pointed out that Marketing actually has two levels of inte...
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BUY NOW | DIRECTIONS2
http://www.directions2marketing.com/2010/07/19/buynow
Strategic Management and Marketing for A/E/C Business Development. NEWS RELEASE →. July 19, 2010. Can be purchased through the Engineers Bookstore. Locally owned and operated in Atlanta, Georgia or using your account on Amazon.com. The Engineers Bookstore is currently upgrading their online store so for the time being please direct all purchases through Amazon. Is regularly priced at $125.00. Plus applicable taxes and shipping. Purchasing 4 or more copies of DIRECTIONS2. NEWS RELEASE →. The Thank You List.
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webmaster | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. October 13, 2010. ProSERV PUBLICATIONS NEWS RELEASE FOR IMMEDIATE RELEASE Contact: Ann Kohut Kohut Communications Consulting 770-913-9747 annielk@bellsouth.net Effective Business Development A Mystery for Many A/E/C Firms, Leaders New Book from Marketing Strategist Richard K. Rodgers Provides A/E/C Leaders and Professional Services Firms … Continue reading →. Comments Off on NEWS RELEASE. July 19, 2010. Comments Off on BUY NOW.
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NEWS RELEASE | DIRECTIONS2
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Strategic Management and Marketing for A/E/C Business Development. October 13, 2010. A Mystery for Many A/E/C Firms, Leaders. New Book from Marketing Strategist. Richard K. Rodgers Provides. A/E/C Leaders and Professional Services Firms With Total Marketing Process. For Business Development Success. Who goes on to provide senior management of A/E/C firms with a detailed, step-by-step total marketing process. To plan, organize and execute effective business development activities and programs. A/E/C firm ...
