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BAD IDEA: ROBERT DOWNEY JR WALKS OUT OF INTERVIEW | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/bad-idea-robert-downey-jr-walks-out-of-interview
BAD IDEA: ROBERT DOWNEY JR. WALKS OUT OF INTERVIEW. April 23rd, 2015. Robert Downey Jr. is 50 years-old and has been in acting most of his life. He should know better than to get up and walk out ( see below. During a TV interview when asked some tough questions. It is a tactic that will often generate more negative exposure than positive. It also takes away from his overall goal to promote his latest film. 8220;Are we promoting a movie? Several times Downey awkwardly seemed to be looking for help from hi...
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Political Incorrectness Can Ruin a Media Interview | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/political-incorrectness-can-ruin-a-media-interview
POLITICAL INCORRECTNESS CAN RUIN A MEDIA INTERVIEW. May 21st, 2015. Want to get crucified during (or after) a media interview? Do or say something considered politically incorrect. These days there are a number of special interest groups and individuals just looking to be offended by a remark in the media they consider offensive. When that happens social media takes over and will relentlessly pound on you and your organization. A Senatorial candidate is currently being pummeled. Another word that never s...
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Crisis Communications | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/crisis-communications
January 4th, 2012. A lie can travel halfway round the world while the truth is putting on its shoes. —. The way businesses and individuals survive a crisis is by planning ahead of time for it and managing it professionally. However, in the real world of 24/7 news, Twitter and Facebook, crises can arise very quickly and spin out of control. You need to respond…NOW! A construction company where a worker was killed at a work site? Contact Bottom Line Communications. Call us either way at (913) 338-5760.
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MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/media-training-should-not-be-intimidating
MEDIA ‘TRAINING’ SHOULD NOT BE INTIMIDATING. May 18th, 2015. Last week Bottom Line Communications did on-camera media training for a high-powered group that was going through an intense two-year long leadership development program. The training went extremely well and the feedback was very positive. However, talking with participants proved to be a reminder that doing effective media training is a delicate balancing act. He says because of that fear it’s important that the media trainer stresses th...
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TRANSPARENCY: TIME FOR IT TO GO BOTH WAYS | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/transparency-time-for-it-to-go-both-ways
TRANSPARENCY: TIME FOR IT TO GO BOTH WAYS. March 18th, 2015. The media is quick to demand “transparency” with the people and organizations it covers. In fact, that is the hot media buzzword. As an example, a major debate today revolves around demanding government officials be completely transparent in all their dealings. The media wants details of every conversation that is made and provided to them. But shouldn’t transparency work both ways? On the other hand, it was recently announced that popular WSVN...
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Rolling Stone Rape Story: Too Good to Verify | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/rolling-stone-rape-story-too-good-to-verify
ROLLING STONE RAPE STORY: TOO GOOD TO VERIFY. April 6th, 2015. The dust has cleared and Rolling Stone magazine’s explosive story about a brutal gang rape at a fraternity at the University of Virginia has proven to be totally fabricated. Once again, it comes down to a simple media guideline that sometimes stories are just too good to verify. Or the old adage of “Never Let the Facts Get in the Way of a Good Story.”. Now after a thorough investigation. In journalism-speak it means the story never should hav...
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Freelance Writing Expertise | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/freelance-writing
January 4th, 2012. Do you need a news release developed on a major announcement? Do you need it done in a hurry and distributed to key media outlets? Do you want a release that contains the important information you want to present to the news media? At Bottom Line Communications we have written news releases that generate positive exposure for more than 20 years. Our releases get results. How about a guest column that can be used in newspapers about your business? Today and let us work our media magic.
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Feedback | Bottom Line Communications PR Firm
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We genuinely appreciate reader feedback and tips for future stories. Your name/email address will only be used to contact you for additional details if necessary. Otherwise all tips are off-the-record.). Twitter Authentication data is incomplete. Bottom Line Communications can handle all your communications needs from publicity to media training to crisis communications. Need a news release written in hurry? Help with a big announcement? Training before an interview? Help during a crisis?
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KENNEDY, JR. PROVES MESSENGER IS KEY TO PR MESSAGE | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/kennedy-jr-proves-messenger-is-real-key-to-pr-message
KENNEDY, JR. PROVES MESSENGER IS REAL KEY TO PR MESSAGE. April 27th, 2015. The media storyline had been pretty well set: Anti-vaccine zealots were idiots with no credibility. In fact, those individuals were endangering others with their ridiculous views. Those folks who followed anti-vaccinator folks like actor Jim Carrey, radio’s Don Imus and Playmate of the Year Jenny McCarthy were just lemmings. Stewart, “who’d later rip anti-vaxxers a new one in a February 2015 Daily Show rant,” according...To be fai...
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Social Media | Bottom Line Communications PR Firm
http://www.bottomlinecom.com/social-media
January 4th, 2012. Posted in Agency Specialties. Click here to cancel reply. Mail (will not be published) (required). COURIC TRICK SHOWS VALUE OF RECORDING INTERVIEWS. It has been called “appalling journalism.”. That might be considered a positive comment regarding an editing trick inserted into a documentary on gun ownership that has come to light. Long-time NBC Today Show star and anchor at all three major networks, Katie Couric, now with Yahoo! Not only did Couric/Soechtig insert a pause (8-10 seconds...
