louisecampbell.co.uk
How to Flex Your "Left-Brain" by Mastering the Art of User Testing
https://www.louisecampbell.co.uk/digital-entreprenuers-how-to-generate-endless-revenue
UX Success by Louise Campbell. Turn Customer Fright Into Client Delight. PRAISE & PORTFOLIO. How to Master the Art of Usability Testing. LAUNCH TIME: Behold the first iteration of the Airbnb.com website, 2010. A beautiful example of minimum viable product. Note how the homepage is all about them. AFTER: 2015 The homepage is now all about the customer. Every design decision, has been informed by user research over hundreds of iterations. There is, it’s called user-testing and it’s exactly like looki...
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