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Capstonebranding - Brand Diversification Worldwide

Capstonebranding: we help brand owners to grow outside their core business through brand diversification, brand extension, brand partnerships and brand licensing.

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CONTACTS AT CAPSTONEBRANDING.COM

Capstone Branding GmbH

Christof Binder

Anne-F●●●●●●tr. 38

Reu●●●gen , 72764

GERMANY

4971●●●●1350
4971●●●●1359
bl●●●●●●●●@t-online.de

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Capstone Branding GmbH

Christof Binder

Anne-F●●●●●●tr. 38

Reu●●●gen , 72764

GERMANY

4971●●●●1350
4971●●●●1359
bl●●●●●●●●@t-online.de

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Capstonebranding - Brand Diversification Worldwide | capstonebranding.com Reviews
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Capstonebranding: we help brand owners to grow outside their core business through brand diversification, brand extension, brand partnerships and brand licensing.
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6 brand development
7 brand diversification
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Capstonebranding - Brand Diversification Worldwide | capstonebranding.com Reviews

https://capstonebranding.com

Capstonebranding: we help brand owners to grow outside their core business through brand diversification, brand extension, brand partnerships and brand licensing.

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1

Capstonebranding - Knowledge

http://www.capstonebranding.com/worth-reading/knowledge.php

The 361° White Paper Series. Of Capstone Branding is dedicated to share new findings and pivotal thoughts on brand diversification, brand licensing and brand partnership issues that are not (yet) published. Capstone Branding and the authors appreciate any comments, supplements or dialogue to these white papers. Please direct your contributions via email to the authors. Please stop by from time to time for new issues. The Costs of Brand Licensing Incurred by the Licensor Part II Empirical Findings.

2

Capstonebranding - The Capstone

http://www.capstonebranding.com/about/capstone.php

A capstone is the final stone at the apex of an arch which locks all the other stones into position, allowing the arch to bear weight. Figuratively, the capstone refers to the central supporting piece. Of several elements of a larger structure, without which the elements of the structure would collapse.

3

Capstonebranding - Consulting

http://www.capstonebranding.com/services/consulting.php

Capstone Branding advises in all strategic aspects of brand diversification. Where can the brand go, and equally important where shouldn’t it go? For that, we perform brand core analysis not only in the core, but also in the peripheral areas of brand perception. Most importantly, and unlike line extensions, the entry in new categories and markets requires a thorough understanding of future competitors. As a third imperative element, a brand diversification strategy must include answers on the value chain.

4

Capstonebranding - Brand Diversification

http://www.capstonebranding.com/brand-diversification/the-concept.php

Laquo; Brand diversification is necessary. It is a direct consequence of competition in mature markets and of the fragmentation of media. JN Kapferer, renowned brand expert. Generally speaking, brand diversification means entering a business with a brand outside of its existing scope, or - in other words - the exploitation of new, untouched markets.

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Capstonebranding - Brand Diversification Worldwide

Is a leading advisory firm committed to provide outstanding consulting and management services in the areas of brand business development, brand diversification,. In other words we help brand owners to grow outside their core business. In that area, we belive to be second to none.

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