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Case Study : Butterfly London

http://www.butterflylondon.com/case-studies

ZWEI MEISTER – RUSSIA. How do you create a beer brand from brief to shelf in 6 months? SUNNY DELIGHT – UK. How do you revitalise a troubled soft drink brand? ARLA FOODS – DENMARK. How do you create a Dairy innovation pipeline? PEPSICO – SAUDI & EGYPT. How do you create iconic brand communication platforms in snacking? PANACHE – UK. How do you find meaningful, commercial brand names fast? CANCER RESEARCH – UK. How do you bring new consumers to your charity brand through new channels? DANONE – RUSSIA.

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Our Thinking : Butterfly London

http://www.butterflylondon.com/our-thinking

The Sweet Smell of Success – How Brands Are Exploring Strategies Beyond Their Sectors. Digital creatures and a monster hit: How Pokémon GO is catching ’em all in its success. The Rise of Anti-Heritage Branding. The last few years have shown an increasing shift in heritage and tradition, with the concepts becoming less nebulous and more commonly expressed in marketing as a trend towards hand-made and traditional aesthetics. This can be seen in the rise of the English heritage based designs of Barbour,...

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THE EBB AND FLOW OF SKINCARE: Brands that are embracing natural cycles : Butterfly London

http://www.butterflylondon.com/theebbandflowofskincare

THE EBB AND FLOW OF SKINCARE: Brands that are embracing natural cycles. This Japanese brand has launched Moon Beauty Oil Box. The organic range contains two botanical oils for the face, hair and body, which are designed according to the moon cycle in the aim of linking it with the natural cycles of a woman’s body. According to ancient moon rituals and herbal medicines, using certain oils and smells during moon cycles will optimise the efficacy of the products. The Rise of Anti-Heritage Branding. BUTTERFL...

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Our Tools : Butterfly London

http://www.butterflylondon.com/our-tools

4D: Revolutionising concept creation. Creating and researching great concepts can be challenging, as consumers respond rationally, critiquing the execution and not engaging with the idea. At Butterfly we know that it’s emotion and not reason that drives behaviour, but those feelings are deep seated and often sub-conscious. 4D is a unique and powerful co-creation methodology that helps brands get strong precision in Innovation, Brand Creation, Positioning and Communication Development. Want to know more?

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ZWEI MEISTER – RUSSIA : Butterfly London

http://www.butterflylondon.com/case-studies/zweimeister

ZWEI MEISTER – RUSSIA. Creating a stand-out beer brand in Russia. SABMiller in Russia, third biggest beer market in the world, had identified an opportunity to create a brand in the growing value segment. They had an Austrian recipe and a desire to launch in 6 months. Our mission was to create a brand that would stand out in the cluttered beer category. And here our beer brand was born, a brand about brewers: the Austrian with the recipe; the Russian with his crops. But when accuracy meets soul, they...

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ARLA FOODS – DENMARK : Butterfly London

http://www.butterflylondon.com/case-studies/arla-foods-2

ARLA FOODS – DENMARK. Facing increasing pressure from private label brands in the yoghurt category in Denmark, Arla wanted to develop indulgent and snacking products that would drive real category growth. Our journey began with an Inspiration Safari around London to broaden the team’s perspectives on the territories of snacking and indulgence using expert inspiration, immersive activities and eye-opening store visits. 8220;The guys at Butterfly are truly innovative. From the inspiration trip to ideat...

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STELLA ARTOIS: Fuelling The Experience Economy : Butterfly London

http://www.butterflylondon.com/stellaartois

STELLA ARTOIS: Fuelling The Experience Economy. Now, more than ever, is a time for experiential marketing as Millenials and Generation Z look for authentic, exciting and immersive ways to connect with the real world, to feel alive and to define who they are. There is much to be gained from launching and activating products through immersive experiences. When combined with storytelling, the effect is quite magical. There are other examples of storytelling too. Chapter 1: Rustic Beginnings. The Sweet Smell...

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School’s Out for Summer : Butterfly London

http://www.butterflylondon.com/schools-out-for-summer-2

School’s Out for Summer. It’s been a whirlwind for the Butterfly Global Academy 2014/2015! Global Academy – our virtual, cross-cultural trainee programme set across 7 Emerging Markets – has come to an end! Global trainees from around the globe embarked on an extraordinary brand journey with us, exploring brand and innovation trends within their emerging markets, in the hopes of winning an internship at our headquarters in London! We are all very excited to have him. From Learning to Earning. The Sweet Sm...

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KRAKEN RUM: Creating A World Of Storytelling : Butterfly London

http://www.butterflylondon.com/krakenrum

KRAKEN RUM: Creating A World Of Storytelling. When we talk to our clients about the stories behind their brands, and how they can tell them better, there is a fear that these stories have to be true to be authentic. Now we aren’t saying you should lie and one of our other blogs in this series points to the pitfalls here but let’s remember what stories are all about. So what can we learn from this? Enter The World Of The Kraken. All carefully designed within the creative brand world. Made from the poison ...

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DANONE – RUSSIA : Butterfly London

http://www.butterflylondon.com/case-studies/danone

DANONE – RUSSIA. Uncovering emotional and cultural insights amongst mothers. Nutrilon, a leading brand of baby formula in Russia, is founded on science. They wanted to step away from speaking to mums in a rational way and find a more emotional story that would enable mums to connect with their brand. Furthermore, they wanted to see what potential stretch there was within the Nutrilon brand. We delivered a detailed brand proposition which has enabled the brand to pinpoint its existing and latent energy, a...