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marketingatoz.blogspot.com

Marketing Management Insights: Products

http://marketingatoz.blogspot.com/2011/04/products.html

Marketing Concepts Every Manager Needs to Know. Most companies define themselves by a product. We are a “car manufacturer,” a “soft drink manufacturer,” and so on. Theodore Levitt, former Harvard Business School faculty member, pointed out years ago the danger of focusing on the product and missing the underlying need. He accused the railroads of “marketing myopia” by failing to define themselves as being in the transportation business and over-looking the threat of trucks and airplanes. And help the buy...

marketingatoz.blogspot.com

Marketing Management Insights: Sponsorship

http://marketingatoz.blogspot.com/2011/04/sponsorship.html

Marketing Concepts Every Manager Needs to Know. Companies are constantly invited by various groups to sponsor events, activities, and worthwhile causes. Companies also actively seek venues where they can get their names before the public. For example, Coca-Cola has been a long-term participating sponsor of Olympic Games, World Cups, Super Bowls, and Academy Awards. By shelling out large sums of money. Coca-Cola hopes to gain favorable public attention and also treat its associates to big-time events.

marketingatoz.blogspot.com

Marketing Management Insights: Customer Relationship Management (CRM)

http://marketingatoz.blogspot.com/2011/04/customer-relationship-management-crm.html

Marketing Concepts Every Manager Needs to Know. Customer Relationship Management (CRM). Everyone is talking about customer relationship. Management (CRM) as the new panacea. Yet it is an empty term until it is defined. Some people define it as the application of technology to learning. More about each customer and being able to respond to them one-to-one. Others don’t see it as a technology. About individual customers that can be used for better target. Yet CRM has not worked out that well in practice....

marketingatoz.blogspot.com

Marketing Management Insights: Distribution and Channels

http://marketingatoz.blogspot.com/2011/04/distribution-and-channels.html

Marketing Concepts Every Manager Needs to Know. For many companies, making the product doesn’t cost as much as bringing it to the market! Farmers know this well when they see how small a percentage of the final retail price they receive for their crops. Marketing. In many cases now averages 50 percent of total company costs. Would have to perform the same functions and probably wouldn’t do them as well. How can a company bring its new products. Every company has to figure out a go-to-market strategy. The h...

marketingatoz.blogspot.com

Marketing Management Insights: Mission

http://marketingatoz.blogspot.com/2011/04/mission.html

Marketing Concepts Every Manager Needs to Know. Companies are set up to achieve a mission. They word their mission in various ways:. Dell’s mission: “To be the most successful computer company in the world at delivering the best customer. Experience in the markets we serve.”. Mars Company’s mission: “The consumer is our boss, quality. Is our work, and value is our goal. McDonald’s mission: “Our vision. Is to be the world’s best ‘quick service. Virgin Atlantic Airways’ success. At what we do.” &...Print y...

marketingatoz.blogspot.com

Marketing Management Insights: Opportunity

http://marketingatoz.blogspot.com/2011/04/opportunity.html

Marketing Concepts Every Manager Needs to Know. The world abounds in opportunities, large and small. We are still waiting for a cure for cancer, tasty nonfattening foods, weight-loss schemes that work, and flying cars to avoid congested roads. While waiting, we can focus on trying to make our present products. And services better in a hundred ways. Look for problems. People. Down-aging captures the fact that older people want to feel young; hence the explosion of wrinkle creams, plastic surgery, and Jagua...

marketingatoz.blogspot.com

Marketing Management Insights: Sales Promotion

http://marketingatoz.blogspot.com/2011/04/sales-promotion.html

Marketing Concepts Every Manager Needs to Know. Sales promotion describes incentives and rewards to get customers to buy now rather than later. Whereas advertising is a long-run tool for shaping the market’s attitude toward a brand, sales promotion is a short-term tool to trigger buyer action. No wonder brand managers increasingly rely on sales promotion, especially when falling behind in achieving sales quotas. Sales promotions work! Because of the variety of sales promotion tools, marketers need experi...

marketingatoz.blogspot.com

Marketing Management Insights: Target Markets

http://marketingatoz.blogspot.com/2011/04/target-markets.html

Marketing Concepts Every Manager Needs to Know. The age of companies aiming at the mass market is coming to an end. Someone said, “Mass marketing is putting the product in the market, and going to mass on Sunday and praying someone buys it.”. Mass marketing requires developing a picture of the average customer. But averages are deceiving. If you have one foot in boiling water and another in ice water, on the average you’re comfortable. If you aim for the average, you will lose. Pelangi di Seberang Mentari.

identifyfish.blogspot.com

Fish Identification: Mountain Whitefish (Prosopium williamsoni)

http://identifyfish.blogspot.com/2010/10/mountain-whitefish-prosopium.html

Plenty of fish identification. Mountain Whitefish (Prosopium williamsoni). A member of the Salmonidae family, the mountain whitefish provides an important winter. fishery in certain areas, especially where steelhead. The mountain whitefish can grow to 22.5 inches and 5 pounds. The all-tackle world record is a 1988 5.5-pound fish from Saskatchewan. The mountain whitefish can live for 18 years. Spawning takes place from October through December in shallow, gravelly streams or occasionally in lakes at water tem...

amazingrainbow.blogspot.com

Amazing Rainbow: How to Make the Most Out of Your Time

http://amazingrainbow.blogspot.com/2009/10/how-to-make-most-out-of-your-time.html

Spreading colourfull life into the world. How to Make the Most Out of Your Time. One of the top complaints or obstacles that entrepreneurs have is "I don't have enough time.". Think about that for a moment. Does that describe you? Do you have too much on your plate and not enough time? Do you often find yourself dreaming, "If only I had more time? Well, you've probably heard the saying that we all have the same amount of time per day. It's true isn't it? What we need to remember as small business owners/...