marketingmag.ca
Canada’s newspaper circulation numbers still dropping | Marketing Magazine
http://www.marketingmag.ca/news/media-news/canadas-newspaper-circulation-numbers-still-dropping-39266
Canada’s newspaper circulation numbers still dropping. The Canadian newspaper industry is still facing circulation woes with nearly all of the Canadian daily newspapers that are members of Audit Bureau of Circulations (ABC) showing declines in ABC’s latest top-line report. The report covers average daily circulation for Canadian newspapers for the six months ending Sept. 30, 2011. Its unaudited total paid circulation […]. November 01, 2011. ABC) showing declines in ABC’s latest top-line report. Saw a 4&#...
marketingmag.ca
Telus hands CEO job back to Darren Entwistle | Marketing Magazine
http://www.marketingmag.ca/media/telus-hands-ceo-job-back-to-darren-entwistle-153864
Telus hands CEO job back to Darren Entwistle. Joe Natale will serve in an 'executive capacity' until the end of the year. August 10, 2015. Is once again chief executive and president of Telus. The sudden change in leadership announced early Monday is being attributed to Natale’s reluctance to move his family to Western Canada, where Telus has its headquarters and the core of its business. Telus said Entwistle would be replaced as chairman of the board by Dick Auchinleck. Though Natale had been president ...
marketingmag.ca
How a crisis of morality is killing marketing (Column) | Marketing Magazine
http://www.marketingmag.ca/advertising/how-a-crisis-of-morality-is-killing-marketing-column-153870
Tinyurl.com 522: Connection timed out. Ray ID: 28fc87e16d96219e • 2016-04-07 09:42:54 UTC. The initial connection between CloudFlare's network and the origin web server timed out. As a result, the web page can not be displayed. What can I do? If you're a visitor of this website:. Please try again in a few minutes. If you're the owner of this website:. Additional troubleshooting information here. CloudFlare Ray ID: 28fc87e16d96219e. Performance and security by. Bruce Philp for Canadian Business. The scrat...
marketingmag.ca
Branded Deluxe: Modernizing the Grand Hotel | Marketing Magazine
http://www.marketingmag.ca/brands/branded-deluxe-modernizing-the-grand-hotel-153451
Branded Deluxe: Modernizing the Grand Hotel. Sure, wi-fi should be free, but a sense of place always brings travellers back. August 01, 2015. When you think of a grand hotel, depending on your age and background, you might picture the 1932 movie starring Greta Garbo and John Barrymore, the 2014 comedy by Wes Anderson or the stuffy old place with chintz curtains your parents once took you to. You’re probably seeing marble lobbies, obliging porters, stiff-backed concierges and antique furniture. People don...
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Are men underserved by online retailers or just more critical? | Marketing Magazine
http://www.marketingmag.ca/consumer/are-men-underserved-by-online-retailers-or-just-more-critical-152940
Are men underserved by online retailers or just more critical? How gender is impacting online shopping habits and what retailers can do about it. July 28, 2015. The key reasons why men say they are dissatisfied include delivery and website experience, where there tends to be greater dissatisfaction levels among men compared to women. Men show their dissatisfaction by returning at a higher rate than women (11% vs. 6%). So what’s happening here? Make the experience fast. Men do not like to wait in line...
marketingmag.ca
From social to summits, why #LikeAGirl is unstoppable (Q&A) | Marketing Magazine
http://www.marketingmag.ca/brands/from-social-to-summits-why-likeagirl-is-unstoppable-qa-153407
From social to summits, why #LikeAGirl is unstoppable (Q&A). Always is riding a wave of success, but VP says there's still work to be done. August 10, 2015. If Hollywood has taught us anything, it’s that franchises can be a hit or miss proposition. With the third iteration of the hugely successful Always #LikeAGirl hitting the market,. Spoke with Fama Francisco. Vice-president of global feminine care at Procter and Gamble. What has been the most surprising/unexpected part of this whole endeavour? While #...
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Marketing Magazine
http://www.marketingmag.ca/columnists/maureen-atkinson
Is the grocery industry ready for digital disruption? Lessons from Shop.ca and Beyond the Rack’s shortfalls. Despite failures in the Canadian ecomm space, there is still opportunity to grow. Retail disruption: It was the best of times . . . Highlights from Mary Meeker's recent report on the future of consumer experiences. Brands going retail — sporting goods lead the way. Opportunities at retail to connect with the end consumer are endless and exciting. February a hotbed of activity in Canadian retail.
marketingmag.ca
IBM’s predictions on upcoming computer innovations | Marketing Magazine
http://www.marketingmag.ca/news/media-news/ibms-predictions-on-upcoming-computer-innovations-68595
IBM’s predictions on upcoming computer innovations. Computers are about to become a lot more human if IBM’s annual “5 in 5” predictions are to be believed. The technology company’s researchers have predicted that within five years computers will smell, hear and offer a touch experience that mimics real-world textures. The innovations open up new opportunities for marketers to create interactive brand […]. December 19, 2012. Computers are about to become a lot more human if IBM. Sight: Computers will anal...
marketingmag.ca
It’s 2 a.m. Do you know where your ads are? | Marketing Magazine
http://www.marketingmag.ca/media/its-2-a-m-do-you-know-where-your-ads-are-95265
It’s 2 am Do you know where your ads are? A Marketing investigation shows many ads don't end up where brands expect. December 02, 2013. This story originally appeared in the Nov. 11 issue of. Investigation shows many ads don’t end up where brands expect. Brand safety in online advertising is a hot topic in the burgeoning ad tech world, where automated buying through programmatic and real-time bidding (RTB) strategies is gaining traction and is expected to grab half of the digital display market within a ...
marketingmag.ca
Ads You Must See | Marketing Magazine
http://www.marketingmag.ca/news/marketer-news/ads-you-must-see-34-34985
Ads You Must See. Here are this week's ads you must see (Aug. 26, 2011). August 26, 2011. Here are four ads you must see because…. 8230;it’s a good play on words, but doesn’t consider the backlash they’ll get from Bronies. 8230;I like that ‘feel-good-real-life-stunts’ are becoming a trend in advertising. 8230;it’s a nice animation with good use of colour, but the square neck seems like… well, a pointless thing to advertise. 8230;y’get it? Public Mobile encourages you to swap junk for SIM cards. NHL commi...
