Ethical branding and consumerism, whether consumers care and whether they even should
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Caring Consumerism | Ethical branding and consumerism, whether consumers care and whether they even should | caringconsumerblog.wordpress.com Reviews
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Ethical branding and consumerism, whether consumers care and whether they even should
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Week 7: Upcycling – Recycling is so last year! | Caring Consumerism
https://caringconsumerblog.wordpress.com/2012/11/17/week-7-upcycling-recycling-is-so-last-year
Ethical branding and consumerism, whether consumers care and whether they even should. Week 7: Upcycling – Recycling is so last year! November 17, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 4 Comments. This is the process of ‘up-cycling’. Upcycling – old into new. Currently, the waste generation in the UK is declining. However, there is still a significant percentage of general/mixed waste, paper and card and metal and scrap that are landfilled every year (Defra, 2011, p. 8). In thei...
Week 9 – ASDA: tricks of the trade | Caring Consumerism
https://caringconsumerblog.wordpress.com/2012/11/28/week-9-asda-tricks-of-the-trade
Ethical branding and consumerism, whether consumers care and whether they even should. Week 9 – ASDA: tricks of the trade. November 28, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 7 Comments. So this week Bangor has welcomed a new corporate giant to town. We probably all know what and where it is, but how did they suck us in so quickly? I didn’t go to the opening, so these are thoughts from the other side of the fence. Another thing that I noticed was the sheer amount of freebies that...
Week 5 – Eat locally? You Locavore! | Caring Consumerism
https://caringconsumerblog.wordpress.com/2012/10/31/week-5-eat-locally-you-locavore
Ethical branding and consumerism, whether consumers care and whether they even should. Week 5 – Eat locally? October 31, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 8 Comments. I love these sausages. There are many benefits from buying locally produced food. Friends of the Earth. So why is it that most of the time I go into Morrison’s once a week and buy such run of the mill sausages, instead of these taste explosions? Why is this the case for many others too? Has found that although ...
pippabeston | Caring Consumerism
https://caringconsumerblog.wordpress.com/author/pippabeston
Ethical branding and consumerism, whether consumers care and whether they even should. Week 11 – How to be an ethical consumer. December 14, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 3 Comments. Over the past few weeks I have discussed issues of sustainability and ethical consumption with this blog. So what are the take home messages that I have found? Week 10 – All aboard the Consumer Train, next stop Capitalism Central! December 7, 2012. Middot; by pippabeston. Middot; 3 Comments.
week 10 – All aboard the Consumer Train, next stop – Capitalism Central! | Caring Consumerism
https://caringconsumerblog.wordpress.com/2012/12/07/week-10-all-aboard-the-consumer-train-next-stop-capitalism-central
Ethical branding and consumerism, whether consumers care and whether they even should. Week 10 – All aboard the Consumer Train, next stop Capitalism Central! December 7, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 3 Comments. Over the weekend I found myself in Basingstoke waiting for a friend to finish work. Instead of waiting in the freezing cold, I ventured into the huge shopping centre nearby. There are different consumers who make up this ecosystem, and Bloch (1994). Colour was on...
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November | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: November 2012. Crowdsourcing T-Shirt Design: Increasing Product Demand by Empowering the Consumer. November 30, 2012. We all have our favourite clothes brands. Caroline loves Jimmy Choos. Gudgeon favours retro jumpers bought from tramps. Me? I’m partial to threadless. Of course you may not like this design but if you visit www.threadless.com. In this case, the ‘undefined public’ are the community ...
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But what are they actually feeling? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/23/but-what-are-they-actually-feeling
Lost in the Supermarket. An exploration of consumer psychology. But what are they actually feeling? November 23, 2012. Fear not consumernauts, the quest for understanding the consumer is over. Pandora’s Box is open. We can now harvest your brains – well, at least your emotions anyway. A startup in San Francisco called Kanjoya have quietly been building a sentiment analysis service known as Crane, that can help companies understand how and why their customers and employees are feeling a certain way. We kn...
lostintsupermarket.wordpress.com
Did Heineken just throw away $45m? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/10/24/did-heineken-just-throw-away-45m
Lost in the Supermarket. An exploration of consumer psychology. Did Heineken just throw away $45m? October 24, 2012. Wonderful bodies, cute rustic decor and horrible, horrible beer. Yes folks, it’s Bond week and the new film. Is everywhere including here on t’supermarket. “Oh I see, another opportunity to beat up on a mass produced beer brand is it? Just to get an idea of the products that companies are hoping to shift on the back of. Are also hopping along for the ride with their own Bond tie ins. So yo...
lostintsupermarket.wordpress.com
Do they know it’s Christmas Time at all? | Lost in the Supermarket
https://lostintsupermarket.wordpress.com/2012/11/21/do-they-know-its-christmas-time-at-all
Lost in the Supermarket. An exploration of consumer psychology. Do they know it’s Christmas Time at all? November 21, 2012. What can you possibly get that ‘difficult-to-buy-for’ person this Christmas? Charities seem to have found the solution, at least for the more socially conscious amongst us. Just head on over to Oxfam. Hold on a moment! Isn’t this all a bit 2004? Does anyone really give these kind of presents anymore? 9 Maltesers short of a full packet or the ‘Grocery Shrink Ray’. One response to &ld...
April | 2012 | mcclelloscope
https://mcclelloscope.wordpress.com/2012/04
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. Monthly Archives: April 2012. Time to reflect – The future of education. April 4, 2012. Like the rest of you, I’ve covered quite a diverse range of topics over the course of this semester. In this final blog I’d like to reflect on how my views on the future of education have changed over the last 10 weeks. School models such as the Sunmore Valley School or Montessori schools where children follow their passions and...
The Cost and Value of a Perfect Home Poured Nespresso | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/23/the-cost-and-value-of-a-perfect-home-poured-nespresso
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 23, 2012. The Cost and Value of a Perfect Home Poured Nespresso. Last week I blogged about Nespresso and their luxury machine capsule service experience. While I was researching the topic, I stumbled upon numerous articles. 30p per capsule is that really too expensive? Aaker, Rudd and Moligner (2011). 1) spend time with the right people. 2) spend time on the right activities. 4) expand your time. Of these ...
What Motivates the Crowd? | mcclelloscope
https://mcclelloscope.wordpress.com/2012/12/07/what-motivates-the-crowd
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. December 7, 2012. What Motivates the Crowd? Crowdsourcing: The Other Side Of The Coin. Last week I used threadless.com as a model for how crowdsourcing can an effective way for a company to increase demand in their product. This week I was browsing through some other blogs when I came across one by venividivulgo, who took a more negative perspective on crowdsourcing, labelling it slave labour . Contrast this with h...
Retailers Listen Up: Your Sustainability Campaigns and Plans are Rubbish and Insincere. | mcclelloscope
https://mcclelloscope.wordpress.com/2012/10/25/retailers-listen-up-your-sustainability-campaigns-and-plans-are-rubbish-and-insincere
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. October 25, 2012. Retailers Listen Up: Your Sustainability Campaigns and Plans are Rubbish and Insincere. We all know what we should say when someone asks us what we mean by sustainability. Peace and harmony. Understanding. Symbiosis. Respect. Wind farms. Trees! But as psychologists we know that just because we say something it doesn’t mean that’s how we actually behave. Where Sustainability Marketing is at. The tr...
Pass the Courvoisier… | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/06/pass-the-courvoisier
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 6, 2012. Musicians and alcohol go hand in hand. A song by a musician can immortalise a drink and place it in the minds of their listeners forever. Here are some lyrics that will live inside my head forever:. I’ll fake it through the day with some help from Johnnie Walker red (Elliott Smith). Rolling up a fatty, but the Tanqueray straight had me (Luniz). And my personal favourite:. Effectively, these songs ...
Novices and Experts differ in their choices: Why Nespresso are Trying to Turn People Into Coffee Connoisseurs | mcclelloscope
https://mcclelloscope.wordpress.com/2012/11/23/novices-and-experts-differ-in-their-choices-why-nespresso-are-trying-to-turn-people-into-coffee-connoisseurs
Looking at life through the lens of consumer psychology. The Man Behind the Looking Glass. November 23, 2012. Novices and Experts differ in their choices: Why Nespresso are Trying to Turn People Into Coffee Connoisseurs. George Clooney. Who else? Nespresso capsule range, which work out around 30p per capsule. Still cheaper than Costa! A sample of the range of coffees available for your Nespresso machine. The descriptions apply just as easily to farts. Let’s face it; on one level this is all very pr...
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Caring Consumer: A Cry for Consumer Conscience. Dedicated to educating consumers everywhere about animal testing. And how you can avoid buying products from companies that do. Sunday, September 21, 2008. Organix - Beauty, Pure and Simple. I'm always glad to see ads in major nationwide magazines for cruelty-free products that are readily available. I'm a little late to the party on this one I guess - they've won numerous awards over the last few years. Check them out out:. Posted by Melanie @ 6:41 PM.
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Caring Consumerism | Ethical branding and consumerism, whether consumers care and whether they even should
Ethical branding and consumerism, whether consumers care and whether they even should. Week 11 – How to be an ethical consumer. December 14, 2012. Middot; by pippabeston. Middot; in Uncategorized. Middot; 3 Comments. Over the past few weeks I have discussed issues of sustainability and ethical consumption with this blog. So what are the take home messages that I have found? Week 10 – All aboard the Consumer Train, next stop Capitalism Central! December 7, 2012. Middot; by pippabeston. Middot; 3 Comments.
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