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Carlos Torelli
4192 Tr●●●●●●●dge Ln.
Min●●●nka , Minnesota, 55345
United States
View this contact
Univer
Carlos Torelli
4192 Tr●●●●●●●dge Ln.
Min●●●nka , Minnesota, 55345
United States
View this contact
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Carlos Torelli Research Branding Culture Globalization
carlostorelli.com
Carlos Torelli Home Page
http://www.carlostorelli.com/home.html
Globalization, Culture, and Branding:. How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Welcome to my personal website. Carlos J. Torelli Ph.D.
Webinars
http://www.carlostorelli.com/webinars.html
Carlos Torelli: What is Cultural Equity? Audioslides of my most recent article in Organizational Behavior and Human Decision Processes. Carlos Torelli on Leveraging Cultural Equity for Building Iconic Brands. Audio problems in min 15-18). Brand Concepts as Representations of Human Values. Carlos Torelli on Corporate Social Responsibility and Brands. Carlos J. Torelli Ph.D.
Carlos Torelli - About
http://www.carlostorelli.com/about.html
I am an Associate Professor of Marketing at the Carlson School of Management. Journal of Personality and Social Psychology. Journal of Consumer Research. Journal of Consumer Psychology. Where one of his articles is ranked in the "top 20 most cited" articles in the last 5 years),. And Social and Personality Psychology Compass. Carlos J. Torelli Ph.D.
Carlos Torelli - Articles
http://www.carlostorelli.com/articles.html
1 Torelli, C. J., Carvalho, S., Ozsomer, A., Keh, H. T., and Maehle, N. (2012). "Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between Values Matter? Journal of Marketing, 76 (July), 92-108. 2 Torelli, C. J. and Alhuwalia R. (2012). Extending Culturally Symbolic Brands: A Blessing or a Curse? Journal of Consumer Research, 38(5), 933-947. 7 Torelli, C. J., and Cheng, S. (2011). Cultural Meanings of Brands and Consumption: A Window into the Cultu...9 Shavitt, S&...
My new book
http://www.carlostorelli.com/my-new-book.html
Buy it in Palgrave macmillan. Sample syllabus for Use in Branding Courses. Buy it in Amazon. Carlos J. Torelli Ph.D.
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Carlos Torelli Home Page
Globalization, Culture, and Branding:. How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. Welcome to my personal website. Carlos J. Torelli Ph.D.
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