schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: November 2014
http://schrivers.blogspot.com/2014_11_01_archive.html
CRM, Retail, Marketing Strategy and Beyond. Saturday, November 29, 2014. La stratégie d'Amazon décrite en vidéo. Très belle vidéo sur la stratégie d'Amazon, très décriée, mais très bien illustrée. Il n'est reste pas moins quand même qu'Amazon reste une superbe entreprise, visionnaire, avec de super produits (j'adore vraiment mon Kindle). Friday, November 28, 2014. CEO of #Carrefour Discusses About His #Strategy and his dark vision of #Amazon 's one #Retail. Retailers' concentration have just followed the...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: February 2015
http://schrivers.blogspot.com/2015_02_01_archive.html
CRM, Retail, Marketing Strategy and Beyond. Friday, February 27, 2015. Différence entre prix réel et prix perçu #pricing. Le pricing est un art qui devient de plus en plus prisé dans la grande distribution française. En effet, il existe depuis près de 2 ans une réelle guerre des prix qui a conduit à une déflation dans la grande distribution alimentaire. Celle-ci coûte bien évidemment très chère aux enseignes, qui travaillent sur des marges très fines (entre 2 et 4%). Pour Auchan, je pense qu'ils travaill...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: Category Management: Dealing with Out of Stocks
http://schrivers.blogspot.com/2015/08/category-management-dealing-with-out-of.html
CRM, Retail, Marketing Strategy and Beyond. Tuesday, August 11, 2015. Category Management: Dealing with Out of Stocks. Out of stocks is for sure a key issue for retailers. Indeed, studies show that products that are out of stocks tend not to be replaced by another product, which leads to lost sales. Now here are some keys to think about while fighting against Out of stocks:. Limiting product range, in order to ease the operations and secure full access at all time. A white paper is expected to express th...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: July 2015
http://schrivers.blogspot.com/2015_07_01_archive.html
CRM, Retail, Marketing Strategy and Beyond. Friday, July 31, 2015. Which Color Shall You Use For Your Brand Logo? I have previously posted about what the significations of colors were while choosing a template or a logo. Here is another representation of what logos transmit as values to people. Have you some examples? It will be interesting to analyse what happened in these cases. Links to this post. Thursday, July 30, 2015. Category Management Series: Lean Retailing: When Less Is More. The costs of good...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: Permission Marketing: Thoughts On How Social Media Leverage Their Potential On Advertizing
http://schrivers.blogspot.com/2015/08/permission-marketing-thoughts-on-how.html
CRM, Retail, Marketing Strategy and Beyond. Tuesday, August 04, 2015. Permission Marketing: Thoughts On How Social Media Leverage Their Potential On Advertizing. I wrote not so long ago an article about how people were blocking ads on social media, and why it was a threat to the ecosystem. I point out two issues:. The number of ads proposed, which doom the user experience. The fact the threshold effect is reach so fast, as it is the very same commerciales showing on. Worries me as a user, because I can't...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: Which Color Shall You Use For Your Brand Logo?
http://schrivers.blogspot.com/2015/07/which-color-shall-you-use-for-your.html
CRM, Retail, Marketing Strategy and Beyond. Friday, July 31, 2015. Which Color Shall You Use For Your Brand Logo? I have previously posted about what the significations of colors were while choosing a template or a logo. Here is another representation of what logos transmit as values to people. Have you some examples? It will be interesting to analyse what happened in these cases. Visit Nicolas's profile on Pinterest. Where You Come From. Customer Relationship Management and marketing blogs. Amazon To Op...
schrivers.blogspot.com
CRM, Retail, Marketing Strategy and Beyond: May 2015
http://schrivers.blogspot.com/2015_05_01_archive.html
CRM, Retail, Marketing Strategy and Beyond. Thursday, May 28, 2015. Que se passe - il vraiment avec les trains intercités? Un blog un peu extraordinaire car en français, discutant de l'actualité non liée au marketing ni à la distribution ou la relation client. Hier j'ai appris que l'état était prêt à fermer les lignes de trains intercités,. Car celles-ci étaient sous exploitées et donc non rentable. Le gain estimé serait de 400 millions € dans ce projet. Soit le timing a été déterminé avec minutie: Afin ...
histoireducommerce.com
Histoire du Commerce | Histoire Du Commerce
http://www.histoireducommerce.com/tag/histoire-du-commerce
Archives par mot-clé : histoire du commerce. Extrait de « La grande et fabuleuse histoire du commerce ». Une fois n’est pas coutume, revenons sur une pièce de théâtre que nous n’avions pas évoqué : « La grande et fabuleuse histoire du commerce ». Il s’agit d’une création théâtrale de Joël Pommerat jouée du 20 novembre au 1er décembre 2012, au TNP. Leurs mots sont simples, mettant en avant les valeurs de confiance, fraternité, solidarité du groupe. Pourtant…. Lien vers cet article:. Euro; 0.00.
SOCIAL ENGAGEMENT