wordsmithblog.wordpress.com
Storytelling for engagement: the Idol way | Wordsmith
https://wordsmithblog.wordpress.com/2011/06/30/storytelling-for-engagement-the-idol-way
A blog for professional communicators. Storytelling for engagement: the. What happens when a communications department passes the mic to the employees, asks them to tell the company’s story, and sprinkles in a little Ryan Seacrest? Employee engagement, that’s what. Recently shared a fun example of how one organization called on its workforce to promote engagement through storytelling, with an. In October 2010, tech giant Neustar. In his project report. Neustar’s David Carson explains:. 8220;We provided m...
wordsmithblog.wordpress.com
Ad whiz: Keep it simple | Wordsmith
https://wordsmithblog.wordpress.com/2010/09/24/ad-guru-keep-it-simple
A blog for professional communicators. Ad whiz: Keep it simple. My last post was about how brilliant advertising brought Apple from the brink of bankruptcy to the head of the tech industry. Given his track record, Segall clearly knows how to reach an audience. And in his view, the key is simplicity. An audience — be they readers or TV viewers — shouldn’t have to work to get your drift. Your job as a writer is to hook them (as Segall says,. Keep them interested (. And inspire them to act (. 8221; Logic sa...
wordsmithblog.wordpress.com
The dawn of the ‘zero email company?’ | Wordsmith
https://wordsmithblog.wordpress.com/2011/06/20/the-dawn-of-the-zero-email-company
A blog for professional communicators. The dawn of the ‘zero email company? The announcement earlier this year by global software company Atos Origins. That it plans to become a “zero email company” by 2014 has sparked much discussion about email and social media as internal communications tools. That the company’s 50,000-pus workforce has begun making better use of instant messaging and other technologies in place of email. There’s no doubt that internal communicators should take advantage of soci...
content-writer.blogspot.com
Carson's Old Blog: Thinking about blogs, Kundera, immortality and writing...
http://content-writer.blogspot.com/2006/01/thinking-about-blogs-kundera.html
Hi This is an old, unmaintained blog. You may find these sites more to your liking:. This is my primary site. Content production/article writing service. Ad Astra Traffic Team. For those who'd like to get writing gigs with Ad Astra. Thursday, January 19, 2006. Thinking about blogs, Kundera, immortality and writing. Today, while driving to an errand, I was thinking about Milan Kundera. That may seem somewhat odd, driving around Kansas and ruminating on an old Czech man, but that was what I was doing.
wordsmithblog.wordpress.com
Organizations becoming media outlets | Wordsmith
https://wordsmithblog.wordpress.com/2011/08/16/companies-becoming-media-outlets
A blog for professional communicators. Organizations becoming media outlets. More and more, organizations and brands are becoming media companies in their own right. Many organizations have blogs where they publish original, useful content on a regular basis, but these days, it goes far beyond a company blog. Allstate has a teen-drama web series called “The Lines.”. Starbucks hosts My Starbucks Idea. The goal of these media campaigns is to create good will, influence, and ultimately, sales. According to ...
wordsmithblog.wordpress.com
Thought leaders getting ahead | Wordsmith
https://wordsmithblog.wordpress.com/2011/07/20/thought-leaders-getting-ahead
A blog for professional communicators. Thought leaders getting ahead. Thought leadership marketing is not a new concept, but the importance of it in the B2B sector continues to grow at a rapid pace. More and more, suppliers are getting ahead of the sales process by making themselves known in the marketplace and facilitating conversation, which in turn leads to customers contacting them — rather than the other way around. 8212; Makes customers aware of who you are, what you do, and how you add value.
wordsmithblog.wordpress.com
Wordsmith | A blog for professional communicators | Page 2
https://wordsmithblog.wordpress.com/page/2
A blog for professional communicators. Social intranet nurtures innovation. A quick rundown of. Most Innovative Companies of 2011. Affirms that innovation is synonymous with success. It leads one to ask: How have these companies done it? If innovation breeds success in the modern marketplace, what breeds innovation within these modern companies? There are of course a number of factors. A nondogmatic approach, willingness to fail, and a strong sense of what the company stands for are three that. A global ...
wordsmithblog.wordpress.com
Let your brand’s best advocates sing | Wordsmith
https://wordsmithblog.wordpress.com/2011/05/26/let-your-brands-best-advocates-sing
A blog for professional communicators. Let your brand’s best advocates sing. Don’t silence your best ambassadors. That’s the message Text 100. 8212; a global PR consultancy that has worked with dozens of leading brands, including Facebook, IBM and Cisco — sent in a recent post on its company blog. Traditionally, companies have communicated with their audiences strictly through their PR, marketing or comms departments. 8220;At Text 100, we’re currently working with a global tech brand to identify su...
