pumphreymktg.com
Audi Branding - Pumphrey Marketing
http://pumphreymktg.com/audi
German automakers have some of the highest standards in the world. We did not create the Audi branding, but we met their standards, under the watchful eye of a PhD in design. Work included in-dealership sales brochures, multi-media presentations and collateral materials. Brochure & Catalog. SalesCat, NavCat, ShowCat and Cat-Interactive are registered trademarks of Pumphrey Marketing, LLC.
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Kennametal Catalogs - Pumphrey Marketing
http://pumphreymktg.com/kennametal
Before the ink was dry on the first run of Stellram catalogs, the company was acquired by Kennametal. Kennametal’s goal was to integrate the Stellram products as seamlessly as possible. Crash course in graphic standards followed by sample pages and diligent production resulted in combined milling and turning catalogs inch and metric in six languages on time and on budget. The goal was to make them 80% compliant with Kennametal standards. The result was more than 95% compliant. Brochure & Catalog.
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Brochures - Pumphrey Marketing
http://pumphreymktg.com/brochure
Building Brochures and Catalogs. The true test of a brochure concept is where the ink meets the paper. A brochure is more than a sustained ad, it is a story that invites and moves the reader to a more complete understanding of a product or company. At the same time, a catalog is more than a long brochure. It relies on a well-defined structure and easy accessibility to be a truly useful sales tool. The emphasis is always on the customer and the benefits your company provides. Brochure & Catalog.
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Print Advertising - Pumphrey Marketing
http://pumphreymktg.com/print-advertising
Print Ads Still Work. People read. More. But they are more selective. So there has to be a payoff to get them to pay attention. Benefits. Fun. Promise. They don’t want to hear you boast. They want to know what’s in it for them. Brochure & Catalog. SalesCat, NavCat, ShowCat and Cat-Interactive are registered trademarks of Pumphrey Marketing, LLC.
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DealerPro Branding - Pumphrey Marketing
http://pumphreymktg.com/dealerpro
This company was the result of a split, with the former partners keeping the established company name. The challenge was to create a new name and identity and launch the new company within a few weeks to maintain the revenue stream. Tasks included: Name, logo, web site, brochures, HTML e-mails, magazine ads, direct mail, video and interactive CDs (NavCat). Results: Revenue stability and growth. Brochure & Catalog.
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DealerPro Print - Pumphrey Marketing
http://pumphreymktg.com/dealerpro-print
DealerPro Training Solutions, Service Advisor Ad. Some would say it’s what makes the world go ’round. But for independent businessmen, like franchised automobile dealers, it’s the very lifeblood of their business. Most dealers hemorrhage dollars when it comes to retaining new vehicle customers for service. With those they do retain, they miss opportunities by not being thorough in checking the customers’ needs. Brochure & Catalog.
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Drake Print - Pumphrey Marketing
http://pumphreymktg.com/drake-manufacturing-print
Drake Manufacturing, Tough Bananas Ad. When the going get tough, the tough get going. Manufacturing is a tough business. This ad puts Drake squarely on the side of the customer, saying:. We understand your problems. Make them ours. Brochure & Catalog. SalesCat, NavCat, ShowCat and Cat-Interactive are registered trademarks of Pumphrey Marketing, LLC.
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Drake Strategy - Pumphrey Marketing
http://pumphreymktg.com/drake-strategy
Drake Manufacturing, Machine Tools. How to demonstrate 8 machines and half-dozen exclusive technologies to 5,200 manufacturing engineers in automotive parts plants employing 250 or more. Simultaneously. Insert an interactive CD in a leading trade magazine and circulate it to only those you want to reach. Brochure & Catalog. SalesCat, NavCat, ShowCat and Cat-Interactive are registered trademarks of Pumphrey Marketing, LLC.
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Strategy - Pumphrey Marketing
http://pumphreymktg.com/strategy
Our job is to develop our clients’ sales potential. It’s more than creativity. It’s creativity combined with a business sense. It’s seeing the target, having the right ammo, aiming straight, and pulling the trigger carefully. Bulls eye! Brochure & Catalog. SalesCat, NavCat, ShowCat and Cat-Interactive are registered trademarks of Pumphrey Marketing, LLC.
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Public Relations - Pumphrey Marketing
http://pumphreymktg.com/public-relations
The Strength of a Referral. The most powerful factor in a buying decision is previous experience. The second most powerful factor is a referral. And that’s what a good case history is. But PR is different from advertising. Good PR is a keen sense for a valid story. Good writing and presentation skills. Understanding the value of the right photos or illustrations. And strong relationships with the editors, built on years of delivering the right stuff. Brochure & Catalog.
