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Catapult Strategic Design | Moving Brands Forward Since 1999Moving Brands Forward Since 1999. How has Printing Technology Affected Graphic Design and Branding? Typography is the craft of endowing human language with a durable visual form. 1450: Johannes Gensfleisch zur Laden zum Gutenberg – The Printing Press. 1790: Alois Senefelder – Lithography. 1875: Robert Barclay and Ira Washington Rubel – Offset printing. 1884: Ottmar Mergenthaler – The Linotype Machine. What if you didn’t need to manually set type when printing? Mid-1980s – 2000s: The Internet. Nowadays it...
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