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Hooked Marketing Content Blog. Wednesday, July 23, 2014. No Such Thing as Bad Press? Oh brother, not another “study”…. The Radio Ad Bureau (RAB), the marketing body for radio, has released “Media and the Mood of the Nation,” a document they’re referring to as a study. I’m sure this isn’t the most blatant example of this sort of publicity strategy but it’s really sticking in my craw today. The worst part is that The Telegraph. And American Public Media’s Marketplace. From a less agitated perspective, this...

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Hooked Marketing Content Blog. Wednesday, July 23, 2014. No Such Thing as Bad Press? Oh brother, not another “study”…. The Radio Ad Bureau (RAB), the marketing body for radio, has released “Media and the Mood of the Nation,” a document they’re referring to as a study. I’m sure this isn’t the most blatant example of this sort of publicity strategy but it’s really sticking in my craw today. The worst part is that The Telegraph. And American Public Media’s Marketplace. From a less agitated perspective, this...

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Hooked Marketing Content Blog | catchcustomersonline.blogspot.com Reviews

https://catchcustomersonline.blogspot.com

Hooked Marketing Content Blog. Wednesday, July 23, 2014. No Such Thing as Bad Press? Oh brother, not another “study”…. The Radio Ad Bureau (RAB), the marketing body for radio, has released “Media and the Mood of the Nation,” a document they’re referring to as a study. I’m sure this isn’t the most blatant example of this sort of publicity strategy but it’s really sticking in my craw today. The worst part is that The Telegraph. And American Public Media’s Marketplace. From a less agitated perspective, this...

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catchcustomersonline.blogspot.com

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Hooked Marketing Content Blog: Thomas Jefferson and his $156,000 Bottle of Wine

http://www.catchcustomersonline.blogspot.com/2013/09/thomas-jefferson-and-his-156000-bottle.html

Hooked Marketing Content Blog. Thursday, September 26, 2013. Thomas Jefferson and his $156,000 Bottle of Wine. The most expensive bottle of wine ever sold was one dug out of a bricked-up cellar in Paris in 1985. It was a 1787 Château Lafite Bordeaux that had supposedly been owned by Thomas Jefferson. At a Christie’s of London auction, it sold for $156,000. Show, don’t tell, what’s great about your offering. Here’s an example from Wallace’s book that shows:. So how do you show your reader? Well, if you us...

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Hooked Marketing Content Blog: Why Isn’t My Website Converting?

http://www.catchcustomersonline.blogspot.com/2014/02/why-isnt-my-website-converting.html

Hooked Marketing Content Blog. Saturday, February 22, 2014. Why Isn’t My Website Converting? It may be hindering a visitor’s next step in the sales process. So much of the sales process now happens online; your site needs to meet prospects where they are in that process. They may be in the early stages of researching solutions or they may have met with your company already and are on the verge of signing an agreement. It’s Making Visitors Think Too Much. It Lacks Clear Messaging. 8217; says brand strateg...

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Hooked Marketing Content Blog: Three Reasons Email Marketing Doesn't Work

http://www.catchcustomersonline.blogspot.com/2012/03/three-reasons-email-marketing-doesnt.html

Hooked Marketing Content Blog. Thursday, March 29, 2012. Three Reasons Email Marketing Doesn't Work. I met with a prospect a few weeks ago who had tried email marketing and said, “It didn’t work for us.” I asked him what he wanted email marketing to do and he said, “Get us more business.”. Here are three reasons your email campaign may not be working:. 1 It’s not structured around a specific objective. For example, if you assume reading the email is the first step, its closing call to action should promp...

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Hooked Marketing Content Blog: How to Eliminate a Miserable Time-Waster

http://www.catchcustomersonline.blogspot.com/2013/02/how-to-eliminate-miserable-time-waster.html

Hooked Marketing Content Blog. Saturday, February 23, 2013. How to Eliminate a Miserable Time-Waster. If you've ever sat down to write an important email, your own marketing content or some other document that needs to persuade an audience, you know the time-waster I'm talking about. It's that staring contest we have with the blank page when it's time to write. It's not just you. Writing is hard work, and anyone can get stuck. Fortunately there's a variety of methods for getting unstuck. Set a question o...

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Hooked Marketing Content Blog: How to Make People Care About Your Message

http://www.catchcustomersonline.blogspot.com/2012/11/how-to-make-people-care-about-your.html

Hooked Marketing Content Blog. Friday, November 2, 2012. How to Make People Care About Your Message. The short answer is: put a little style into your substance. I listened to an interview recently with Randy Olson, author of Stop Being Such a Scientist: Talking Substance in an Age of Style. He’s combating what he sees as a growing anti-science mood in the U.S. Scientists, like many business people, think that the substance of their message is all that matters. Olson would say, “Because you have a ...

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Hooked Marketing Content Blog. Wednesday, July 23, 2014. No Such Thing as Bad Press? Oh brother, not another “study”…. The Radio Ad Bureau (RAB), the marketing body for radio, has released “Media and the Mood of the Nation,” a document they’re referring to as a study. I’m sure this isn’t the most blatant example of this sort of publicity strategy but it’s really sticking in my craw today. The worst part is that The Telegraph. And American Public Media’s Marketplace. From a less agitated perspective, this...

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