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Home - CategoryMaster | categorymaster.com Reviews
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A WebsiteBuilder Website
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2 nielsen
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4 consumer insights
5 market share
6 brand
7 FDM
8 Food
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your knowledge partner,services,knowledge links,category master tm,information sourcing,symph,onyiri,nielsen,mintel,hh panel,internal data,channel analysis,pricing,price elasticity modeling,cross price elasticity modeling,baseline and lift,effectiveness &
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1

StrategyMaster - CategoryMaster

http://www.categorymaster.com/16.html

Small businesses face a host of challenges in the day to day running of the business and frequently don’t have time to manage new products, explore new opportunities, set their strategy, rationalize products, manage customer profitability, and many other activities to grow the company and keep it healthy financially.

2

ForecastMaster - CategoryMaster

http://www.categorymaster.com/5.html

Forecasting drives purchasing, production planning, inventory, working capital needs, overhead, labor planning, customer service and much more. It is not a function that belongs solely to Sales or Marketing, but it certainly starts there. Forecast. Is a service provided by Category. Utilizing state of the art forecasting software and structured meetings with Sales, Marketing, Operations and Finance to develop the business’ forecast. Software that learns and adjusts automatically.

3

PricingMaster - CategoryMaster

http://www.categorymaster.com/3.html

Pricing is one of the most complicated decisions that a company will make. Whether selling directly to the consumer or working with channel partners to set retails, it is important to understand whether and how flexible volume is based on prices.

4

PromotionMaster - CategoryMaster

http://www.categorymaster.com/4.html

Are you getting the most from your trade promotion spending? There are two key questions relative to evaluating promotions. First, was the promotion effective? Second, was the promotion efficient? Is a structured analysis of promotional events designed to determine how well promotions perform versus the objective. Depending upon the product it has been demonstrated that promotions may have no impact on post promoted sales, no effect on competitive items and no impact on sales in other stores.

5

Services - CategoryMaster

http://www.categorymaster.com/7.html

It is an imperative in today's competitive CPG market place that companies utilize all the information available to make decisions about their go to market activities. Category. Offers a wide variety of services designed to add knowledge to the decision making process and drive improved performance whether the goal is top line growth or bottom line improvement.

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Home - CategoryMaster

Is your partner for developing and using market information to make better business decisions in FMCPG (fast moving consumer packaged goods) categories. Custom Research Design and Execution. Market Share / Fair Share Analysis / Benchmarking. Category / Brand / SKU Trending. Trade Marketing and Promotional Analysis. New Product / Product Rationalization. Forecasting / Inventory Planning / Production Scheduling. For a more detailed review of our capabilities.

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