cb-garfield.blogspot.com

Consumer Behavior

Sunday, October 18, 2009. Ads targeted at women. In previous blogs we have see how women are shown in the advertisements. Most often these ads are targeted towards the male audience. For ads aimed at women, they can achieve the romance approach through using stereotypical images: roses, soft light and music, a doting man (often a bit bumbling and thus endearing). The ad sells the product on the basis that its purchase will give the woman this feeling of romance in her life. However it is not without its ...

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Consumer Behavior | cb-garfield.blogspot.com Reviews

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Sunday, October 18, 2009. Ads targeted at women. In previous blogs we have see how women are shown in the advertisements. Most often these ads are targeted towards the male audience. For ads aimed at women, they can achieve the romance approach through using stereotypical images: roses, soft light and music, a doting man (often a bit bumbling and thus endearing). The ad sells the product on the basis that its purchase will give the woman this feeling of romance in her life. However it is not without its ...

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Consumer Behavior | cb-garfield.blogspot.com Reviews

https://cb-garfield.blogspot.com

Sunday, October 18, 2009. Ads targeted at women. In previous blogs we have see how women are shown in the advertisements. Most often these ads are targeted towards the male audience. For ads aimed at women, they can achieve the romance approach through using stereotypical images: roses, soft light and music, a doting man (often a bit bumbling and thus endearing). The ad sells the product on the basis that its purchase will give the woman this feeling of romance in her life. However it is not without its ...

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cb-garfield.blogspot.com

1

Consumer Behavior: Superwoman

http://cb-garfield.blogspot.com/2009/10/superwoman.html

Sunday, October 18, 2009. One of the new characters in which women are portrayed in advertisements these days is that of superwoman. A superwoman is a combination of a housewife, a businesswoman or a working woman and at the same time conscious about herself. She performs her duties not only in the office, but also takes care of her family. As a result she is portrayed of being capable of doing everything. Subscribe to: Post Comments (Atom). Ads targeted at women. Dove Self Esteem Fund.

2

Consumer Behavior: Grandma

http://cb-garfield.blogspot.com/2009/10/grandma.html

Sunday, October 18, 2009. One of the characters in which women are shown in advertisements is that of a grandma. This character is represented in different ways in different advertisements. In some of the advertisements the grandma can be shown as the matriarch in the family, who influences the major decisions. However these roles are not very common. A similar character though it need not necessarily be in the role of a grandmother is that of a mother-in-law. She is often shown to question the produ...

3

Consumer Behavior: Restriction in Ads

http://cb-garfield.blogspot.com/2009/10/restriction-in-ads.html

Sunday, October 18, 2009. In India “Indecent Representation of Women Act” governs the way women are shown in the ads. This act was enacted in 1987, supposedly in response to demands from the women's movement to tackle the derogatory depiction of women in the media. The controversy over the banning of the Amul Macho and Lux Cosy underwear advertisements, under the Cable Television Network Act, in July 2007, is a prime example of how the portrayal of women's sexuality can be censored under the guise of obs...

4

Consumer Behavior: Women in Advertisements

http://cb-garfield.blogspot.com/2009/10/women-in-advertisements.html

Sunday, October 18, 2009. All of us aware of the importance of advertisements for marketing of products and services. The short duration of the advertisements often make it necessary that the producers make use of certain stereotypes in the ads in order to connect with the consumers.Over the years these stereotypes have evolved and many new ones have been formed. Subscribe to: Post Comments (Atom). Ads targeted at women. Dove Self Esteem Fund. Dove Campaign for Real Beauty. View my complete profile.

5

Consumer Behavior: Sex symbol

http://cb-garfield.blogspot.com/2009/10/sex-symbol.html

Sunday, October 18, 2009. Usually the women portrayed in advertisements are characters which are directly or indirectly related to the product, be it a housewife using the detergent soap or the college girl using a beauty product. But sometimes women are shown in advertisements just as sex symbols. They are shown in ads just to make the ads more “spicy and hot”. It is based on the idea that sex sells. Subscribe to: Post Comments (Atom). Ads targeted at women. Dove Self Esteem Fund.

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cb-garfield.blogspot.com

Consumer Behavior

Sunday, October 18, 2009. Ads targeted at women. In previous blogs we have see how women are shown in the advertisements. Most often these ads are targeted towards the male audience. For ads aimed at women, they can achieve the romance approach through using stereotypical images: roses, soft light and music, a doting man (often a bit bumbling and thus endearing). The ad sells the product on the basis that its purchase will give the woman this feeling of romance in her life. However it is not without its ...

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