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Caler & Company Incorporated
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Why You Should Hire Us. Client Work In Progress. Business Start-Up or Face-Lift? What Clients Are Saying. What's Your Challenge Form. Why You Should Hire Us. Client Work In Progress. Ridgewood Centre Wellness Group. Truly Reaching You Ministries. Child Guidance and Family Solutions. DaVinci Custom Travel and Tours. The Ballroom at Park Lane Villa. YMCA's of Northeast Ohio. XIM Products Company, Inc. Telephone Incident Reporting System. Society for Marketing Professional Services. The Love Akron Network.
c4blast.blogspot.com
C4 – Explosive Marketing: April 2014
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How We Build Strong Brands. Friday, April 18, 2014. Can Creativity Come Out To Play? The solutions to all your business woes lie right above everyone’s nose. It's not complicated — just let loose the creativi-whee! Need solutions for ongoing business worries? Need great ideas for uncovering new business opportunities? Exactly how much elbow grease will it take to liberate the genius that silently surrounds you? But what about the rest of us? A bouncy-slide salesman would never tell you this, but we will:...
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C4 – Explosive Marketing: Who is Bill Cosby?
http://c4blast.blogspot.com/2015/04/who-is-bill-cosby.html
How We Build Strong Brands. Tuesday, April 14, 2015. Who is Bill Cosby? Is he America's funniest dad? Perhaps he is a purveyor of fine puddings and delicious gelatin-based desserts? Or is he someone with decidedly more sinister secrets? Because the truth is, whether we’re talking about Bill Cosby, Bill Gates, Bill Clinton or Billy the Kid, we have to realize that a public persona, or any persona, tells only part of the story. So — was Enron all bad? Is the Humane Society all good? Whatever feelings you m...
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C4 – Explosive Marketing: May 2015
http://c4blast.blogspot.com/2015_05_01_archive.html
How We Build Strong Brands. Monday, May 11, 2015. So, you think there's no power in advertising? You may want to lather, rinse and repeat. 8220;Don’t leave home without it.”. 8220;Taste Great. Less Filling.”. 8220;Can you hear me now? 8220;Where’s the beef? And that’s exactly what happens to these classics, wouldn’t you agree? Eventually, they belong to all of us. They become cultural markers, very often evolved beyond, in due time, the corporate identity from whence they came: “Bet you canR...Surpass...
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C4 – Explosive Marketing: March 2014
http://c4blast.blogspot.com/2014_03_01_archive.html
How We Build Strong Brands. Monday, March 31, 2014. Let’s start with a history lesson. Once a new element is introduced,. Our penchant for patterns makes something new,. Seem not so new after all. The Baader-Meinoff Gang, later re-branded the Red Army Faction, was a Marxist-Leninist urban terrorist group, active in West Germany in the seventies and eighties. They were named for two of their founders, Andreas Baader and Ulrike Meinhoff. That thread took off, they say. Because everyone can identify. From a...
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C4 – Explosive Marketing: February 2014
http://c4blast.blogspot.com/2014_02_01_archive.html
How We Build Strong Brands. Wednesday, February 19, 2014. A Commercial That Totally Nails It (Totes McGotes). Sometimes it just comes down to the on-air talent. Status updates on these timelines. But every now and then we see an ad, or a series of ads, that turns that formulation on its head. Sometimes the idea is so simple, or so unexpected, that it’s destined to be a great big clinker unless exactly the right people are put in front of the cameras. Almost too awesome to contemplate. So what we got was ...
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C4 – Explosive Marketing: So, you think there's no power in advertising?
http://c4blast.blogspot.com/2015/05/so-you-think-theres-no-power-in.html
How We Build Strong Brands. Monday, May 11, 2015. So, you think there's no power in advertising? You may want to lather, rinse and repeat. 8220;Don’t leave home without it.”. 8220;Taste Great. Less Filling.”. 8220;Can you hear me now? 8220;Where’s the beef? And that’s exactly what happens to these classics, wouldn’t you agree? Eventually, they belong to all of us. They become cultural markers, very often evolved beyond, in due time, the corporate identity from whence they came: “Bet you canR...Surpass...
c4blast.blogspot.com
C4 – Explosive Marketing: C is for Creativity
http://c4blast.blogspot.com/2014/10/c-is-for-creativity.html
How We Build Strong Brands. Wednesday, October 22, 2014. C is for Creativity. May we call your attention to the large and swoopy black and white capital ‘C’ we’ve placed prominently on this page? Chances are, if you’ve been blessed with that passing familiarity, you think you know what that ‘C’ signifies. And okay, you’re at least partially right. It’s about our Clients. Their Culture. Their Customers. And—their Challenges. We can’t deny it. Creativity is our life-force—it’s the spa...Only thing is…...
caler.com
Caler & Company Incorporated - What's Your Challenge?
http://www.caler.com/AboutYouWhatsYourChallenge.asp
Why You Should Hire Us. Client Work In Progress. Business Start-Up or Face-Lift? What Clients Are Saying. What's Your Challenge Form. Is your organization structured to handle growth? Is your current strategy falling short of the mark? Is your in-house marketing department frustrated or suffering from analysis paralysis? However, no one knows your business better than you do. Click here to review our services. Click here to access our What's Your Challenge Form. Caler&Company Inc.,.
caler.com
Caler & Company Incorporated - Soft Brand?
http://www.caler.com/AboutYouSoftBrand.asp
Why You Should Hire Us. Client Work In Progress. Business Start-Up or Face-Lift? What Clients Are Saying. What's Your Challenge Form. Many organizations define branding as making sure everything that can be nailed down has a logo on it. Branding isn t about what you pitch, it s about how you re perceived. Do you know your organization s brand personality? Are you using archetypal stories connected to human emotions? Are your internal and external communications in alignment? Brand Strategy and Development.