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Monday, 30 March 2009. LED football pitch perimeter advert. Getting stuck into a book. Harry Potter visits Waterstone's! Junior school football team. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. The child would ...

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Central Advertising | centraladvertising.blogspot.com Reviews

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Monday, 30 March 2009. LED football pitch perimeter advert. Getting stuck into a book. Harry Potter visits Waterstone's! Junior school football team. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. The child would ...

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1 central advertising

2 mood board images

3 perimeter copy line

4 player locations

5 football pitch advert

6 the barclays cup

7 waterstone's logo

8 posted by

9 no comments

10 labels waterstones

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central advertising,mood board images,perimeter copy line,player locations,football pitch advert,the barclays cup,waterstone's logo,posted by,no comments,labels waterstones,target audience,demographic details,working families with,purpose built flat

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Central Advertising | centraladvertising.blogspot.com Reviews

https://centraladvertising.blogspot.com

Monday, 30 March 2009. LED football pitch perimeter advert. Getting stuck into a book. Harry Potter visits Waterstone's! Junior school football team. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. The child would ...

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centraladvertising.blogspot.com

1

Central Advertising: March 2009

http://centraladvertising.blogspot.com/2009_03_01_archive.html

Monday, 30 March 2009. LED football pitch perimeter advert. Getting stuck into a book. Harry Potter visits Waterstone's! Junior school football team. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. The child would ...

2

Central Advertising: Relationship with the Service

http://centraladvertising.blogspot.com/2009/03/relationship-with-service.html

Monday, 30 March 2009. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. Subscribe to: Post Comments (Atom). Relationship with the Service. Unique Selling Point of a Competitor. Semiotics and Paradigms of Waterstones.

3

Central Advertising: Brand Perception

http://centraladvertising.blogspot.com/2009/03/brand-perception.html

Monday, 30 March 2009. Consumers know Waterstone’s is a reliable and trustworthy company. The website also gives details about the fact that they have been running since 1982, which lets customers know they have experience and have managed to stay running for a long time and remain successful. They keep a business-like and professional approach, but at the same time are friendly and informal with the customers. Subscribe to: Post Comments (Atom). Relationship with the Service. View my complete profile.

4

Central Advertising: Review of Waterstone's Advertising Campaign

http://centraladvertising.blogspot.com/2009/03/review-of-waterstones-advertising.html

Friday, 27 March 2009. Review of Waterstone's Advertising Campaign. This is a slightly older Waterstone's advert. It is very simple and only in black and white text with no images. Today however, Waterstone's has changed their advertisement style to a more colourful and eye-catching one, as shown in the 'Waterstone's Service' section. This advert however is a recent one taken from the Waterstone's website. The graphic styling is print-based with a simple red gradient background. View my complete profile.

5

Central Advertising: Target Audience

http://centraladvertising.blogspot.com/2009/03/target-audience_30.html

Monday, 30 March 2009. The target audience for this brief is 9 to 11 year old boys who have a keen interest in football. They are unlikely to be largely interesting in reading at Waterstone's, so a different approach must be taken - one that encourages them to read - perhaps books that fit in with the 'latest craze'. This will inspire them to read. Detached house or bungalow. Semi-detached house or bungalow. Terraced house or bungalow. Household spaces mainly over shops. Full time students in termtime.

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Central Advertising

Monday, 30 March 2009. LED football pitch perimeter advert. Getting stuck into a book. Harry Potter visits Waterstone's! Junior school football team. Relationship with the Service. The target audience may start their relationship with the product when given book tokens at school for example, or through being introduced by their parents. They rarely interact with Waterstone’s – in fact they usually choose to ignore it! It is likely it will be the first time they interact with the service. The child would ...

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