changingmeasures.blogspot.com
Changing Measures of Success
Changing Measures of Success. Social Issue Documentaries and Civil Society in the Emerging Media Landscape. By Robert Lavelle and Martha Fowlkes. Funded by the Ford Foundation. A Report with Recommendations for Near-Term Action. PART II: Emerging Models. PART III: Changing Measures of Success. APPENDIX A: Summary of Recent Reports.
changingmeasures1.blogspot.com
Changing Measures of Success
Changing Measures of Success. It is commonly understood that successful change within any social system depends upon the presence of certain characteristics. In his classic survey book,. 1], Everett Rogers summarizes these characteristics as:. The degree to which an innovation is perceived as difficult to understand and use. New ideas that are simpler to understand are adopted more rapidly than innovations that require the adopter to develop new skills and understandings. The degree to which an innovatio...
changingmeasures10.blogspot.com
Changing Measures of Success
Changing Measures of Success. 1 Diffusion of Innovations, by Everett M. Rogers, Fourth Edition, 1995, Free Press, New York. Valenti, T.W., Poppe, P.R., and Merritt, A.P. Journal of Health Communication, 5(3), 207-227. 1996. 2 Our Ratings, Ourselves by Jon Gertner, New York Times, April 10, 2005. 4 Want Stealth with That? By Michael Joseph Gross, New York Times, October 30, 2005. 5 Feeding the Consumer Beast, One Media at a Time, by Greg Lindsay, AdAge, January 3, 2006. 11 Desperate No More? 19 Nice shoot...
changingmeasures3.blogspot.com
Changing Measures of Success
Changing Measures of Success. Businesses expanded after the release of the series on videotape, shortly after its original broadcast. It generated discussion in newspapers, on radio, and in living rooms across the country. In 2000, the documentary On Our Own Terms mobilized hundreds of national and regional organizations dealing with end-of-life care issues. It helped thousands of families connect with resources and helped frame a difficult subject in an accessible and thoughtful manner. In discussing so...
changingmeasures4.blogspot.com
Changing Measures of Success
Changing Measures of Success. In 2005, CBS announced that its season finale for the situation comedy Everybody Loves Raymond was a Monday night record breaker for the year. With 33 million viewers, it attracted the highest ratings the network earned that year. New Technologies and Reduced Barriers to Entry. Back to first page. PART II: Emerging Models. PART III: Changing Measures of Success. APPENDIX A: Summary of Recent Reports.
changingmeasures5.blogspot.com
Changing Measures of Success
Changing Measures of Success. PART II: Emerging Models. Production Dollars for Docs Current Models. 1 Public Funding Model. 2 The Medici Model. Rx for Survival funded by the Bill and Melinda Gates Foundation and the Merck Company Foundation. Evolution funded by Clear Blue Sky Productions (Paul Allen’s company). The Question of God funded by Walden Media (Philip Anschutz’s company). The New Heroes funded by the Skoll Foundation. 4 Reinvest Back-End Earnings Model. 6 Message More than Media Model. Structur...
changingmeasures6.blogspot.com
Changing Measures of Success
Changing Measures of Success. PART III: Changing Measures of Success. AT A TIME OF PROFOUND TRANSITION, THE TRADITIONAL MEASURES OF SUCCESS FOR ALL MEDIA AND FOR SOCIAL MEDIA IN PARTICULAR ARE UP FOR DEBATE. If the goal of social issue media is to improve the common good, then it follows that social issue media projects have achieved success when they accomplish at least some of the following objectives:. For what is discussed or considered in civil society. Frame the context of the issues. Some nonprofi...
changingmeasures7.blogspot.com
Changing Measures of Success
Changing Measures of Success. Nonfiction films that present social issues are being viewed in record-breaking numbers. These successful films tend to fall into one of two camps they are usually either highly charged partisan stories aimed at inspiring true believers or they are entertainments. Hold a Summit to Define New Measures of Success. Experiment with Coordinated, Non-national Release. Establish a New Institution to Provide Technical Support for Members of the Social Issue Media Industry Community.
changingmeasures8.blogspot.com
Changing Measures of Success
Changing Measures of Success. APPENDIX A: Summary of Recent Reports. Several recent reports examine the rapid changes occurring in the media industry from various perspectives. Dramatic industry changes are occurring because commercial interests understand that a great deal is at stake over the next few years. The public interest community certainly realizes the stakes are high as well. Below are summaries of several recent reports. In the Battle for Reality: Social Documentaries in the U.S. The End of T...
changingmeasures9.blogspot.com
Changing Measures of Success
Changing Measures of Success. APPENDIX B: Interviewees and Informal Discussants. 1 Barbara Abrash,Center for Media, Culture and History and Center for Religion and Media at New York University, and Center for Social Media. 2 Henry Allen, The Hyams Foundation, Inc. 3 Coby Atlas, co-chief programming executive, PBS. 4 Patricia Aufderheide, School of Communication and Center for Social Media, American University. 5 Susan Bellows, American Experience, WGBH. 6 Meredith Blake, Participant Productions. 27 John ...
