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Hotel Digital Marketing: Session 7

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Class 21/03 Group A. Class 21/03 Group B. Key Concept - 'New Luxury' - Affluent Ultra Affluents online behavior. Digital Strategies for Luxury Brands. For class, 12/01 -. Review the presentation embeded above. Go back to Luxury Digital IQ. From the first class. Select one of the top brands. Prepare to brief the class on one of the strategies by used by a top Digital IQ brand that is outlined in the presentation. Post this brief in your blog. Subscribe to: Posts (Atom). Think with Google Insights.

hoteldigmarketing.blogspot.com

Hotel Digital Marketing: Session 4

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Class 21/03 Group A. Class 21/03 Group B. Key Topic = search engine optimization - SEO. Visibility Performance - Visibility = Credibility. Hotel Marketing - Google Tools Update. Choose 1 of the 5 Google Tools presented in the Slideshare to research further. The outcome of your research should be an easy, visual. How to use this Google tool to increase your online visibility'. To create a presentation upload in your blog. You will present your Issuu to the class and MUST include. Subscribe to: Posts (Atom).

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Hotel Digital Marketing: Session 5

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Class 21/03 Group A. Class 21/03 Group B. Key Concept - Role of Mobile Apps - booking service delivery. Berkeley Hotel London - in room iPad. Marriott - tech enabled service - in house. Assignment for 14/12 - Let's have some fun. Look online for a mobile service or app that appeals to you. It does not have to be a hotel or travel service - can be from any. Write a brief blog post with a link to the site - video - app. Show off in class. Subscribe to: Posts (Atom). Think with Google Insights.

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Hotel Digital Marketing: 1st Semester Syllabus - Grades Criteria

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Class 21/03 Group A. Class 21/03 Group B. Wednesday, March 14, 2012. 1st Semester Syllabus - Grades Criteria. Any questions on the basis for grades - please see the grid at the bottom of the Syllabus. MBA Net Lit 2011. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. MBA Group A Contest Winner. 1st Semester Syllabus - Grades Criteria. View For Class 14/03.

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Hotel Digital Marketing: April 2012

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Class 21/03 Group A. Class 21/03 Group B. Thursday, April 26, 2012. Lobby Friend Think Tank. Thursday, April 5, 2012. MBA Group B Contest Winner. Congratulations to Alexandra Sanjarbek. Your peers voted Easy Lift. As the most imaginative app! MBA Net Lit 2011. Subscribe to: Posts (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. Lobby Friend Think Tank. MBA Group B Contest Winner.

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Hotel Digital Marketing: Final Project

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Class 21/03 Group A. Class 21/03 Group B. Of the 8 future trends presented, chose 1 that you think will have a significant impact on the hospitality industry. What type of impact - positive, negative - services, revenue, - customer expectations, etc. Find 2 articles or presentations that expand upon your chosen trend. Does it support your conclusions, yes how. Does it conflict with the information presented - why. To share your insights. Minimum 10 pages - NO copy-paste - your words. And Column Five Media.

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Hotel Digital Marketing: Class 21/03 Group A

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Class 21/03 Group A. Class 21/03 Group B. Class 21/03 Group A. Presentations of your transformational service ideas for Mobile. Criteria for the presentations. 8 minute maximum - leave time for Q A. Describe 'pain points' solved. Describe value add for user issuing company. How will you measure success? P2P voting for most innovative concept.winner presents at the Think Tank 27/04 - ideally, on an app platform. Questions, problems - please let me know prior to class. Assessment survey last 2 questions.

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Hotel Digital Marketing: Lobby Friend Think Tank

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Class 21/03 Group A. Class 21/03 Group B. Thursday, April 26, 2012. Lobby Friend Think Tank. Subscribe to: Post Comments (Atom). Think with Google Insights. TED Talks - Ideas worth spreading. Group B Participants' Blogs. Participants' Blogs Group A. Digital Development in Hopsitality. Lobby Friend Think Tank. MBA Group B Contest Winner. MBA Net Lit 2011. Taciana Barbosa de Medeiros. Picture Window template. Powered by Blogger.

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Hotel Digital Marketing: Session 6

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Class 21/03 Group A. Class 21/03 Group B. Key Concepts - SoMoLo personal. Stores Under Siege: The Rise of the SoMoLo Shopper. The NEW provider landscape. Prepare a short presentation of the company's approach to online bookings:. 1 What range of mediums do they provide solutions for - website, Facebook, Google Plus, etc. 2 How do their solutions address the issues of fan friend engagement to generate bookings. 3 How do they address the issue direct bookings vs. 3rd party. Post your group's opinion -.

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LEADERSHIP REVIEW - IN A SUSTAINABLE DIGITAL WORLD: March 2012

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LEADERSHIP REVIEW - IN A SUSTAINABLE DIGITAL WORLD. Friday, March 16, 2012. A GOOD PROJECT TO SHARE - THANKS PREZI. Wednesday, March 14, 2012. MOBILE MARKETING APPLICATION MARRIOTT VS MANDARIN ORIENTAL IN HOSPITALITY. Sunday, March 11, 2012. This Is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier Of Business. But what is the future key of success for the next generations. First of all we have not to be afraid, and keep our mind therefore possibilities open. Changes will come and the ...