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Charl Thom - Home

Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: ...

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Charl Thom - Home | charlthom.com Reviews
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Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: ...
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Charl Thom - Home | charlthom.com Reviews

https://charlthom.com

Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: ...

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1

UNFOCUSED FOCUS - Charl Thom

https://www.charlthom.com/home/unfocused-focus1

Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: http:/ charlthom.wordpress.com/2013/03/13/what-1984-means-to-2011. Cape Town, South Africa. Create a free website. Create your own free website. Start your own free website. A surprisingly easy drag and drop site creator. Learn more.

2

PITCHING SHOULDN'T BE SPEED DATING - Charl Thom

https://www.charlthom.com/home/pitching-shouldnt-be-speed-dating

PITCHING SHOULDN'T BE SPEED DATING. The past year saw FoxP2 appointed as the agency of record for a number of brands. The processes took place in various guises ranging from straight-forward appointments by clients that we’ve known for years to fully fledged pitches by clients we’ve never worked with before. 1) The number of agencies shortlisted should not exceed five. 2) At least fifteen working days is required to prepare submissions. There is no doubt that these guidelines have improved new business p...

3

Blog Posts - Charl Thom

https://www.charlthom.com/home/previous/2

FREE YOUR AGENCY FROM FEAR. There is only one thing that makes a dream impossible to achieve: the fear of failure. – Paulo Coelho. It’s the secret ingredient. It’s what, when all the other fundamentals are in place, will make the difference between success and failure, between being good and being great. If you currently have it, keep it that way, if you don’t, do what it takes to get it. 1) The freedom to think big. There is an immense amount of poor thinking in the world. Just look around you&#...Live ...

4

Blog Archives - Charl Thom

https://www.charlthom.com/home/archives/10-2014

Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: http:/ charlthom.wordpress.com/2013/03/13/what-1984-means-to-2011. THE ROLE OF INDUSTRY AWARDS. Most industries around the world, ranging from creative ones like the film and publishing industries to sporting ‘industry’ bodies, celebrate and encourage greatness in their particular field through awards shows and events. Sure, the creative award shows will reco...

5

THE VALUE OF CREATIVITY - Charl Thom

https://www.charlthom.com/home/the-value-of-creativity

THE VALUE OF CREATIVITY. FoxP2 was awarded three of ten awards handed out at the recent Apex Awards, a notoriously tough award show. The results affirmed our long-held view that highly creative work is also the most effective work. Our Apex winners, Frank.net. The second reason is that agencies have sometimes done work that does not distinguish between artistic and commercial creativity, and this earned creative work a negative reputation at times. Whilst artistic creativity plays a significant role ...

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Early last year I shared some thoughts on advertising research, and why I thought it was often a case of precious marketing dollars down the drain: http:/ charlthom.wordpress.com/2013/03/13/what-1984-means-to-2011. THE ROLE OF INDUSTRY AWARDS. Most industries around the world, ranging from creative ones like the film and publishing industries to sporting ‘industry’ bodies, celebrate and encourage greatness in their particular field through awards shows and events. Sure, the creative award shows will reco...

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