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Orange Aid Updates: Success

http://orangeaidmarketing.blogspot.com/2008/02/success.html

Monday, June 21, 2010. I say allegedly, because some historians disagree that Emerson was the author. Some point to the author being Bessie Stanley, who had an article featured in a 1905 publication, where Emerson had an article on the facing page. For the sake of the message I am trying to impart in this book, I will use Emerson as the author. 1) the prime mover theory, i.e., that someone or something had to ‘tip over the first domino’; and. Emerson felt the first part of the window of death would be th...

orangeaidmarketing.blogspot.com

Orange Aid Updates: Loyalty

http://orangeaidmarketing.blogspot.com/2008/02/loyalty.html

Wednesday, June 09, 2010. In 1970, I was an assistant foreman at the Coleman Company in Wichita, Kansas, the world-renowned manufacturer of coolers, jugs, lanterns and stoves. While performing my duties on a daily basis in the lantern final-assembly department, I had also spent several long hours working with an old engineer, Harry Moberly, building and testing products associated with Coleman’s roll-out of a full line of propane products. Incredible that old light bulb still works. Wow! Do not make the ...

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Orange Aid Updates: Someone has to call the shots

http://orangeaidmarketing.blogspot.com/2008/02/someone-has-to-call-shots.html

Thursday, June 17, 2010. Someone has to call the shots. One of the biggest problems in any business is the respect given by the employees to the owner, manager or administrator of that business. Everyone always knows more and better than the person whose responsibility it is to call the shots. Let me give you my take on this:. It takes money for things like equipment, location, supplies, inventory, compliance, signage and dozens of other things. All of these must be figured in when beginning any business...

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Orange Aid Updates: The only reason to be in business

http://orangeaidmarketing.blogspot.com/2007/01/only-reason-to-be-in-business-is-to.html

Wednesday, June 16, 2010. The only reason to be in business. The only reason to be in business is to create a customer.profitably.". Posted by Editor @ 7:00 AM.

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Orange Aid Updates: It's not the media...it's the message!

http://orangeaidmarketing.blogspot.com/2007/01/its-not-mediaits-message.html

Wednesday, June 23, 2010. It's not the media.it's the message! I can't tell you how many times in the last 37 years I have had advertisers tell me things like:. Radio doesn't work for me.let's not run newspaper because newspaper never works.I have never had direct mail produce significant results. They immediately say, "We couldn't do that. We would get shut down.". In the world of balances, for every right there is a left. For every long there is a short. For every negative message there is a po...3 Sta...

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Orange Aid Updates: Running

http://orangeaidmarketing.blogspot.com/2008/06/running.html

Monday, June 07, 2010. Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must outrun the slowest gazelle or it will starve to death. It does not matter whether you are a gazelle or a lion, when the sun comes up. you had better be running. That, my friend, sums up the reality of this world. Posted by Editor @ 9:34 AM.

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Orange Aid Updates: The Doctor's Approach

http://orangeaidmarketing.blogspot.com/2008/06/doctors-approach.html

Tuesday, June 15, 2010. 1 = most respect, 10 = least respect). We allowed them about 10 minutes to complete this form. We then gathered the forms, tabulated them, and reported the results to the participants when the session resumed after lunch. Street cleaner came in at an average number of 10. Library clerk came in at an average number of 8. Guess what occupation came in at an average number of 9? Unanimously, doctor came in at an average number of 1. 2) Referencing medical journals. That, however, is ...

orangeaidmarketing.blogspot.com

Orange Aid Updates: June 2010

http://orangeaidmarketing.blogspot.com/2010_06_01_archive.html

Wednesday, June 23, 2010. It's not the media.it's the message! I can't tell you how many times in the last 37 years I have had advertisers tell me things like:. Radio doesn't work for me.let's not run newspaper because newspaper never works.I have never had direct mail produce significant results. They immediately say, "We couldn't do that. We would get shut down.". In the world of balances, for every right there is a left. For every long there is a short. For every negative message there is a po...3 Sta...