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CHASINGTHEMONSTERIDEA.COM

Chasing the Monster Idea

In advertising and marketing, what’s the difference between a good idea and a monster idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply and so powerfully that it almost sells itself. It’s the campaign idea that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it if they can. So, how can you tell a monster idea from a good one? Chasing the Monster Idea. Stefan ...

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Mumaw, Stefan

14702 ●●●●●●nd St.

Over●●●●Park , KS, 66221

US

1.91●●●●5388
st●●●●@mumaw.net

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Mumaw, Stefan

14702 ●●●●●●nd St.

Over●●●●Park , KS, 66221

US

1.91●●●●5388
st●●●●@mumaw.net

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Chasing the Monster Idea | chasingthemonsteridea.com Reviews
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In advertising and marketing, what’s the difference between a good idea and a monster idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply and so powerfully that it almost sells itself. It’s the campaign idea that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it if they can. So, how can you tell a monster idea from a good one? Chasing the Monster Idea. Stefan ...
<META>
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1 amazon
2 barnes and noble
3 borders
4 books a million
5 the book
6 the bio
7 the other books
8 the speaking ops
9 the ad agency
10 he co authored
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Chasing the Monster Idea | chasingthemonsteridea.com Reviews

https://chasingthemonsteridea.com

In advertising and marketing, what’s the difference between a good idea and a monster idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply and so powerfully that it almost sells itself. It’s the campaign idea that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it if they can. So, how can you tell a monster idea from a good one? Chasing the Monster Idea. Stefan ...

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A spin through the ’90s. I made this in the early 2000s while a design student, but I couldn’t have if I hadn’t first started my career in the Northwest in the early 1990s. The assignment was to research a designer from any era, write a paper about him or her, then use the content and knowledge to design a book in that designer’s style. I chose two designers—Art Chantry and David Carson—and used their common connection to the indie music scene as a verbal and visual narrative. Because the creative aspect...

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Chasing the Monster Idea

In advertising and marketing, what’s the difference between a good idea and a monster idea? The truly monster idea is more than just good; it transcends the boundaries of the problem to solve it so simply and so powerfully that it almost sells itself. It’s the campaign idea that grows on its own, powered by those evangelists who first discover its true value, and it forces everyone else to catch up with it if they can. So, how can you tell a monster idea from a good one? Chasing the Monster Idea. Stefan ...

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