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PETER KNIERIM - CREATIVE DIRECTOR

The portfolio of Peter Knierim, a Creative Director in the New York area who has worked at agencies including Crispin Porter + Bogusky, Razorfish, Modem Media, and BBDO.

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PETER KNIERIM - CREATIVE DIRECTOR | checkoutmyportfolio.blogspot.com Reviews
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The portfolio of Peter Knierim, a Creative Director in the New York area who has worked at agencies including Crispin Porter + Bogusky, Razorfish, Modem Media, and BBDO.
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PETER KNIERIM - CREATIVE DIRECTOR | checkoutmyportfolio.blogspot.com Reviews

https://checkoutmyportfolio.blogspot.com

The portfolio of Peter Knierim, a Creative Director in the New York area who has worked at agencies including Crispin Porter + Bogusky, Razorfish, Modem Media, and BBDO.

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1

PETER KNIERIM - CREATIVE DIRECTOR: THERE'S MORE TO SEE

http://checkoutmyportfolio.blogspot.com/2009/10/theres-more-to-see.html

THERE'S MORE TO SEE. You want to see more, even though it might seem old to someone as savvy as yourself. Get a look at the rest of my portfolio. For additional banners, sites, TV, print and more. It's worth the trip. I suck at Twitter. Partnership for a Drug-Free America. Associate Creative Director [2010-now]. I was brought in to help build a new advertising capability. Over two and a half years, I helped build a group that won clients like Mercedes-Benz. I also did work for Capital One. There was an e...

2

PETER KNIERIM - CREATIVE DIRECTOR: ALL DETERGENT - LAUNDRY FAIRY

http://checkoutmyportfolio.blogspot.com/2009/10/all-detergent-laundry-fairy.html

ALL DETERGENT - LAUNDRY FAIRY. All Detergent was being featured on the Celebrity Apprentice. Cool, right? Well, in the hands of celebrities, the product didn't come off in the best light. I suck at Twitter. Partnership for a Drug-Free America. Associate Creative Director [2010-now]. I was brought in to help build a new advertising capability. Over two and a half years, I helped build a group that won clients like Mercedes-Benz. I also did work for Capital One. Partnership for a Drug-Free America.

3

PETER KNIERIM - CREATIVE DIRECTOR: MORGAN STANLEY - MATRIX

http://checkoutmyportfolio.blogspot.com/2009/10/morgan-stanley-matrix.html

MORGAN STANLEY - MATRIX. Matrix was a game-changing. Client trading and communication interface, but nobody seemed to care. Simply, it needed an identity and teaser campaign to make it matter. We gave the Matrix identity. A high-tech overhaul (within brand regulations, of course.) Everything was based on connecting to new ideas. Or in the case of the ID, a single point of light. Then we went low-tech with physical installations in the Morgan Stanley London offices. We also planned gala events. And they'r...

4

PETER KNIERIM - CREATIVE DIRECTOR: MERCEDES-BENZ - 2010 E-CLASS

http://checkoutmyportfolio.blogspot.com/2009/10/mercedes-benz-2010-e-class.html

MERCEDES-BENZ - 2010 E-CLASS. How do you launch one of the most technologically advanced cars in the world in a recession where no one wants to buy luxury vehicles? Get back to the basics. A wide-scale web campaign concentrated on the details of the new technologies with simple messages and demonstrations. Using plenty of rich media and powerful, visual placements, we were able to educate prospects on several of the specific benefits of the E-Class without even asking them to go to a site. While there, I...

5

PETER KNIERIM - CREATIVE DIRECTOR: DELTA AIR LINES - ATLANTA TO THE WORLD

http://checkoutmyportfolio.blogspot.com/2009/10/delta-air-lines-atlanta-to-world.html

DELTA AIR LINES - ATLANTA TO THE WORLD. Produce a 15-second Flash piece touting their Atlanta Braves sponsorship that would run on the Jumbotron at Turner Field. Add some strategy (promote their global expansion) and pitch it as a 60-second spot instead. They found the money to produce it, as well as money for a small online program to support it. Our senior client called it the best spot that Delta had done in at least 10 years. I suck at Twitter. Partnership for a Drug-Free America. Stuart Elliott wrot...

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