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Half The World Away | A blog about brands, culture and life from a planner who should know better

A blog about brands, culture and life from a planner who should know better

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Half The World Away | A blog about brands, culture and life from a planner who should know better | chetanmurthy.com Reviews
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Half The World Away | A blog about brands, culture and life from a planner who should know better | chetanmurthy.com Reviews

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A blog about brands, culture and life from a planner who should know better

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chetanmurthy.com chetanmurthy.com
1

superiority | Half The World Away

https://chetanmurthy.com/tag/superiority

Half The World Away. A blog about brands, culture and life from a planner who should know better. Skip to primary content. Skip to secondary content. October 26, 2013. We want people to believe our brand is better than others. There’s nothing wrong with any of that. A strong value perception is what makes a brand, well, valuable. For decades now we’ve known this isn’t the way the human brain decodes (advertising) information. We know we don’t rationally evaluate every single choice we make. And we know t...

2

Chetan Murthy | Half The World Away

https://chetanmurthy.com/author/chetanmurthy

Half The World Away. A blog about brands, culture and life from a planner who should know better. Skip to primary content. Skip to secondary content. Author Archives: Chetan Murthy. Marketing as Software: a short ramble. January 4, 2016. So what do I mean by software? Four days in to 2016 and we’ve already seen some great examples of this. Virgin Active have just created 33 new fitness emojis to help people talk about their new year fitness achievements. Public Health England have just laun...For Madden ...

3

availability | Half The World Away

https://chetanmurthy.com/tag/availability

Half The World Away. A blog about brands, culture and life from a planner who should know better. Skip to primary content. Skip to secondary content. Thinking in Context, Part 2. September 4, 2013. Just to recap, in the previous post. I was reflecting that context should be given the same attention in our industry as content is undoubtedly receiving (and an excellent recent post by Karen Nelson-Field asks some necessary challenging questions about the effectiveness of social video here. For instance, som...

4

behaviouraleconomics | Half The World Away

https://chetanmurthy.com/tag/behaviouraleconomics

Half The World Away. A blog about brands, culture and life from a planner who should know better. Skip to primary content. Skip to secondary content. October 26, 2013. We want people to believe our brand is better than others. There’s nothing wrong with any of that. A strong value perception is what makes a brand, well, valuable. For decades now we’ve known this isn’t the way the human brain decodes (advertising) information. We know we don’t rationally evaluate every single choice we make. And we know t...

5

Half The World Away | A blog about brands, culture and life from a planner who should know better | Page 2

https://chetanmurthy.com/page/2

Half The World Away. A blog about brands, culture and life from a planner who should know better. Skip to primary content. Skip to secondary content. Newer posts →. June 16, 2013. I went for a walk around my neighbourhood today. Just a mundane, time-killing Sunday stroll in-between today’s thunderstorms. But I noticed things today I hadn’t seen before. I mean, I probably. But why would anyone if you weren’t actively seeking to find anything out of the ordinary? Most brands happily fade into the backgroun...

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