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Take it from me...

Occasional thoughts on marketing and media

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Take it from me... | chintarao.blogspot.com Reviews
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Occasional thoughts on marketing and media
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1 enough about what
2 it’s happening
3 pricing pressure
4 demanding extended credit
5 misdemeanours
6 amen
7 posted by
8 chintamani rao
9 no comments
10 first published in
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enough about what,it’s happening,pricing pressure,demanding extended credit,misdemeanours,amen,posted by,chintamani rao,no comments,first published in,labels cricket telecast,doordarshan,feed sharing,sports broadcasting,labels amul,brand valuation,brand z
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Take it from me... | chintarao.blogspot.com Reviews

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Occasional thoughts on marketing and media

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1

Take it from me...: 06 May 2012

https://chintarao.blogspot.com/2012_05_06_archive.html

Take it from me. Occasional thoughts on marketing and media. Monday, May 7, 2012. Can't Imagine what they were thinking. The closure of Imagine. Brought two questions to mind. Why now? And why would they have expected a different outcome? In the space of about eight months in 2007-08 the Hindi GEC space saw the high-profile launches of four channels. The best thing that can be said about Real. Is that its owners didn't dawdle in applying the guillotine. 9X. Format for an audience that had become used to ...

2

Take it from me...: 10 April 2011

https://chintarao.blogspot.com/2011_04_10_archive.html

Take it from me. Occasional thoughts on marketing and media. Monday, April 11, 2011. Leadership, the old-fashioned way. 8220;Our plan is to lead the public with new products rather than ask them what they want. The public does not know what is possible, we do.”. Akio Morita, former Chairman, Sony Corp. The launch of the iPad2 has once again shifted the goalpost in the tablets game now being played with increasing intensity. Nor is the iPhone just a phone: it’s the front end of a whole ecosystem and...

3

Take it from me...: 05 August 2012

https://chintarao.blogspot.com/2012_08_05_archive.html

Take it from me. Occasional thoughts on marketing and media. Wednesday, August 8, 2012. The TAM has come. If the industry is a victim of the prevailing audience measurement system, it is a complicit victim. The time has come," the Walrus said,. To talk of many things:. Of shoes - and ships - and sealing-wax -. Of cabbages - and kings. I said it then and I say it now: if the industry is a victim, it is a complicit victim. The advertiser, I should think. The biggest point of contention has always been the ...

4

Take it from me...: Crowdsourcing: no safety in numbers

https://chintarao.blogspot.com/2013/07/crowdsourcing-no-safety-in-numbers.html

Take it from me. Occasional thoughts on marketing and media. Sunday, July 14, 2013. Crowdsourcing: no safety in numbers. 8216;Unilever to boost reliance on crowdsourcing with eYeka’. 8211; News item. Can you see the agency head calling in the Peperami team? 8220;Jean, pop the bubbly. I’m proud of you guys. You are our A Team, and here’s an A Team challenge for you. I am assigning you to our biggest Unilever brand: get fired on it within the year. A special Christmas bonus if y...Meanwhile, Kraft Foods in...

5

Take it from me...: 17 April 2011

https://chintarao.blogspot.com/2011_04_17_archive.html

Take it from me. Occasional thoughts on marketing and media. Monday, April 18, 2011. It’s not about the elephant. It was six men of Indostan. To learning much inclined. Who went to see the Elephant. Though all of them were blind). The problem with integrated marketing communications is that it has a name. It’s no longer a concept or a way of thinking; it’s a term. IMC, for short; or 360, as in, “We should do IMC,” or, “We want a 360 plan.”. So what’s the problem with the term? The good news is that we in...

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Take it from me. Occasional thoughts on marketing and media. Friday, February 23, 2018. Issues of transparency in the Advertising business: what happens and why, and the way forward. Paper presented at the conference on. State of the Advertising Industry in India: A Critical Appraisal, at. Institute for Studies in Industrial Development, New Delhi, 16. No Did they think transparency was a serious issue? 8220;Something is rotten in the state of Denmark.”. Agencies] are not transparent about their actions,...

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