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Opinionation

(by Topher)

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Opinionation | chrisfalconer.wordpress.com Reviews
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Opinionation | chrisfalconer.wordpress.com Reviews

https://chrisfalconer.wordpress.com

(by Topher)

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Why “category” is the social media of the shopper world | Opinionation

https://chrisfalconer.wordpress.com/2012/10/17/why-category-is-the-social-media-of-the-shopper-world

Why “category” is the social media of the shopper world. October 17, 2012. You can’t sit in on a Shopper Marketing brief without someone wanting to “do a category job”. It’s caused by the retailers – they want their categories to grow but brands need to make sure they don’t find themselves solely responsible for this. In theory, it’s the right thing to do – particularly if you’re market leader. Grow the pot, and your value sales increase. Because it’s easy to do a category job and lose. Leave a Reply Can...

2

Kopparberg glasses | Opinionation

https://chrisfalconer.wordpress.com/2013/07/11/kopparberg-glasses

July 11, 2013. I read a line that got me thinking earlier this week. It said ‘the greatest piece of marketing of the last 50 years, is Apple’s white earbud headphones’. When you think about it, it’s a good point. What could be a greater ad for your products than something THAT recognisable being worn by influencers: the young ‘uns on the tube, the cool kids at school, the footballers getting off the bus (I’m talking pre-Beats here). This entry was posted in Uncategorized. And tagged chris falconer. You a...

3

Avoiding retail Armageddon | Opinionation

https://chrisfalconer.wordpress.com/2013/01/15/avoiding-retail-armageddon

January 15, 2013. It started with Woolworths. The latest is HMV. With Jessops, Comet and a few other British retail institutions in the middle. There are some clear ways to avoid this. From my observations, this is where HMV went wrong. 1 Poor diversification. Instead of differentiating themselves from Amazon, they turned into Amazon on the high street. Worst of both worlds. 2 Poor use of real estate. Too many unprofitable stores in high cost areas. 3 No USP. Why shop at HMV? Easier said than done? 7 Neg...

4

Topher | Opinionation

https://chrisfalconer.wordpress.com/author/chrisfalconer

July 11, 2013. I read a line that got me thinking earlier this week. It said ‘the greatest piece of marketing of the last 50 years, is Apple’s white earbud headphones’. When you think about it, it’s a good point. What could be a greater ad for your products than something THAT recognisable being worn by influencers: the …. January 15, 2013. November 9, 2012. The John Lewis Christmas ads are nothing new. John Lewis Christmas ad. John lewis snowman ad. October 17, 2012. Below the line marketing. You can&#8...

5

The John Lewis Christmas ads are nothing new | Opinionation

https://chrisfalconer.wordpress.com/2012/11/09/the-john-lewis-christmas-ads-are-nothing-new

The John Lewis Christmas ads are nothing new. November 9, 2012. In a period of time where retail is struggling, getting Christmas right this year is business critical. For John Lewis, this is even more the case given their incredible trading figures since last year’s ‘epic’ TV ad. But this type of Christmas activity is nothing new. I grew up in Newcastle, and the build-up to Christmas meant a trip to see Fenwick’s window – JL’s biggest competitor in the North East’s finest city. And tagged chris falconer.

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mostlyundauntedcook.wordpress.com mostlyundauntedcook.wordpress.com

carolinanz | Mostly Undaunted Cook

https://mostlyundauntedcook.wordpress.com/author/carolinanz

About the mostly undaunted cook. On a mission to try most things. Within reason. Https:/ mostlyundauntedcook.wordpress.com. Posts by Caroline Dewe:. November 11, 2010. July 7, 2010. French) bread and butter pudding. June 19, 2010. Grantham gingerbreads (crispy ginger biscuits). June 19, 2010. Lamb shanks braised with red wine and rosemary. June 10, 2010. Lulu’s chana masala (chickpea curry). June 9, 2010. Green beans and tomato – a side with a wee kick. June 6, 2010. Older Posts ». Books, places, recipes.

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(French) bread and butter pudding | Mostly Undaunted Cook

https://mostlyundauntedcook.wordpress.com/2010/07/07/french-bread-and-butter-pudding

About the mostly undaunted cook. On a mission to try most things. Within reason. Laquo; Grantham gingerbreads (crispy ginger biscuits). French) bread and butter pudding. July 7, 2010 by carolinanz. I first did a variation on this recipe years ago and served it up to visiting friends from New York – David (a Kiwi in disguise) and Rena. David’s previous experiences with bread and butter pudding had been the stodgy, soggy slabs served up in his childhood. 15 cups heavy cream. 2 cups whole milk. Butter a fla...

mostlyundauntedcook.wordpress.com mostlyundauntedcook.wordpress.com

Bad Mojo: Addendum | Mostly Undaunted Cook

https://mostlyundauntedcook.wordpress.com/2010/11/11/bad-mojo-addendum

About the mostly undaunted cook. On a mission to try most things. Within reason. Laquo; (French) bread and butter pudding. November 11, 2010 by carolinanz. It has been a wee while since I have food blogged. Got kinda buried writing about non food stuff in other areas and then felt all worded-out. I have a wee set of backed up photos and recipes including how to make gnocchi from scratch which was a bit of a revelation. The service has remained inconsistent and unsophisticated – if cheerful. In too much p...

mostlyundauntedcook.wordpress.com mostlyundauntedcook.wordpress.com

Bad Mojo | Mostly Undaunted Cook

https://mostlyundauntedcook.wordpress.com/2010/04/02/bad-mojo

About the mostly undaunted cook. On a mission to try most things. Within reason. Laquo; Hot smoked salmon lentil salad – recreated. Best of British pub food. April 2, 2010 by carolinanz. I didn’t think it was possible but last Saturday before I left for the UK Sue and I experienced bad Mojo. Awarded the contract to Spotless Catering with the aim of securing higher margins. Spotless handles catering for workplace cafetarias. And the stadium. Say no more. The locals stopped coming. 8211; Sue ordered a frui...

mostlyundauntedcook.wordpress.com mostlyundauntedcook.wordpress.com

Grantham gingerbreads (crispy ginger biscuits) | Mostly Undaunted Cook

https://mostlyundauntedcook.wordpress.com/2010/06/19/grantham-gingerbreads-crispy-ginger-biscuits

About the mostly undaunted cook. On a mission to try most things. Within reason. Laquo; Lamb shanks braised with red wine and rosemary. French) bread and butter pudding. Grantham gingerbreads (crispy ginger biscuits). June 19, 2010 by carolinanz. This is a biscuit (cookie) recipe that my mother used to make when I was a child. It is disturbingly simple with hardly any ingredients, and nothing exotic in there at all. The kind of recipe that you bypass in favour of chocolate chip. These biscuits are great!

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July 11, 2013. I read a line that got me thinking earlier this week. It said ‘the greatest piece of marketing of the last 50 years, is Apple’s white earbud headphones’. When you think about it, it’s a good point. What could be a greater ad for your products than something THAT recognisable being worn by influencers: the …. January 15, 2013. November 9, 2012. The John Lewis Christmas ads are nothing new. John Lewis Christmas ad. John lewis snowman ad. October 17, 2012. Below the line marketing. You can&#8...

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