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Everything Is This Simple

Chris Rorie's thoughts on marketing, culture, and the Internet.

http://www.chrisrorie.com/

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Chris Rorie

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Everything Is This Simple | chrisrorie.com Reviews
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Chris Rorie's thoughts on marketing, culture, and the Internet.
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Everything Is This Simple | chrisrorie.com Reviews

https://chrisrorie.com

Chris Rorie's thoughts on marketing, culture, and the Internet.

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1

Everything Is This Simple

http://chrisrorie.com/tagged/articles

Everything Is This Simple. June 05, 2011. The Three Marketing Measures That Matter in 2011. Measuring marketing effectiveness is more important now than ever before. Savvy marketers should aim for three key measures of success at different stages of the customer life cycle: (1) generating product conversation, (2) acquiring customers at a positive ROI, and (3) increasing customer usage and loyalty to measurably lift lifetime value and ROI. If your objective is to generate product awareness. This is the n...

2

Everything Is This Simple

http://chrisrorie.com/tagged/book-review

Everything Is This Simple. January 04, 2011. Zen and the Art of Apple’s Product Strategy. Just finished reading Zen and the Art of Motorcycle Maintenance. By Robert Pirsig, and my key takeaway is that today’s products are finally fulfilling his 1974 vision of technology made human. Apple is at the forefront of this revolution. Transcendence on a personal basis - isn’t this exactly what Apple has done with its iProducts? In droves). The iProduct strategy was set in motion over a decade ago when Steve ...

3

Everything Is This Simple

http://chrisrorie.com/tagged/apple

Everything Is This Simple. January 04, 2011. Zen and the Art of Apple’s Product Strategy. Just finished reading Zen and the Art of Motorcycle Maintenance. By Robert Pirsig, and my key takeaway is that today’s products are finally fulfilling his 1974 vision of technology made human. Apple is at the forefront of this revolution. Transcendence on a personal basis - isn’t this exactly what Apple has done with its iProducts? In droves). The iProduct strategy was set in motion over a decade ago when Steve ...

4

Everything Is This Simple

http://chrisrorie.com/tagged/marketing

Everything Is This Simple. June 05, 2011. The Three Marketing Measures That Matter in 2011. Measuring marketing effectiveness is more important now than ever before. Savvy marketers should aim for three key measures of success at different stages of the customer life cycle: (1) generating product conversation, (2) acquiring customers at a positive ROI, and (3) increasing customer usage and loyalty to measurably lift lifetime value and ROI. If your objective is to generate product awareness. This is the n...

5

Everything Is This Simple

http://chrisrorie.com/tagged/robert-pirsig

Everything Is This Simple. January 04, 2011. Zen and the Art of Apple’s Product Strategy. Just finished reading Zen and the Art of Motorcycle Maintenance. By Robert Pirsig, and my key takeaway is that today’s products are finally fulfilling his 1974 vision of technology made human. Apple is at the forefront of this revolution. Transcendence on a personal basis - isn’t this exactly what Apple has done with its iProducts? In droves). The iProduct strategy was set in motion over a decade ago when Steve ...

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Everything Is This Simple. March 17, 2012. A Quick Primer on Digital, Social, Mobile. Recently a client asked me for thoughts on digital, social, and mobile. They wanted high-level thoughts that would define, enlighten, and clear up any misperceptions caused by strategy presentations that were a bit too creative. What follows is what I believe to be irrefutable (! Thinking, so of course I’d like to open the platform for debate…. In a way brands could join in on. Social digital tools allow users to choose...

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