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Christina Hough – Digital and Content Strategy for Interactive Media

As a digital researcher and content creator, I’m driven by my curiosity about people. I want to understand what they’re passionate about, what they struggle with, and what they enjoy. Any organization is sustained by a rich network of communities. By understanding how these relationships work (and could work), I can generate a wealth of content…

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Christina Hough – Digital and Content Strategy for Interactive Media | christinahough.wordpress.com Reviews

https://christinahough.wordpress.com

As a digital researcher and content creator, I’m driven by my curiosity about people. I want to understand what they’re passionate about, what they struggle with, and what they enjoy. Any organization is sustained by a rich network of communities. By understanding how these relationships work (and could work), I can generate a wealth of content…

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Making Content Usable and User-Centric: The Toronto Zoo – Christina Hough

https://christinahough.wordpress.com/portfolio/content-strategy-toronto-zoo-hypothetical

Making Content Usable and User-Centric: The Toronto Zoo. We were placed in groups of three; however, rather than produce deliverables collaboratively, we were often asked to complete the work on our own, focusing on only one section of the site. I was the sole author of the documents below, although they benefited from group discussion and brainstorming. Toronto Zoo Content Audit (Excel file). The zoo’s website was a huge, haphazard mess of content. Having a complete catalogue is useful, but. In addition...

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Corporate Blogging and Educational App Design: Singspiel – Christina Hough

https://christinahough.wordpress.com/portfolio/singspiel-adding-value-through-the-company-blog

Corporate Blogging and Educational App Design: Singspiel. I originally joined this Toronto startup to develop their company blog, but my experience working with music learners meant that I was soon invited to contribute ideas to the app design, and eventually worked closely with the lead developer to modify app content to support a proven piano curriculum. In addition to writing the content, I also chose images from databases that were free for commercial use, edited them as needed, posted the articles t...

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From Idea to Prototype: A Social Site for Music Learners – Christina Hough

https://christinahough.wordpress.com/portfolio/musicking

From Idea to Prototype: A Social Site for Music Learners. Musicking is a social media platform I created and designed as my senior project for Centennial College’s Interactive Media Management program. As someone who loves learning new musical instruments, I thought about what leads me to continue or abandon practicing. The result is a platform for music learners to share their music-making with one another and receive advice and encouragement. Musicking Final Summary and Prototype (PDF). These personas ...

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Growing an Online Community: Square Circle Social Circus – Christina Hough

https://christinahough.wordpress.com/portfolio/growing-an-online-community-square-circle-social-circus

Growing an Online Community: Square Circle Social Circus. In July 2015, Square Circle ran the second iteration of its social circus summer camp. Founded by globally-recognized director and choreographer Clarence Ford, Square Circle teaches trust, confidence and empathy through circus arts. Its participants are 9 to 14-year-olds, mostly from the Regent Park area of Toronto. Review of Social Media for Square Circle, July-August 2015 (PDF). Leave a Reply Cancel reply. Enter your comment here.

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Conducting Usability Research: Service Canada Case Study – Christina Hough

https://christinahough.wordpress.com/portfolio/usability-report-service-canada-hypothetical

Conducting Usability Research: Service Canada Case Study. Usability research offers important insights into how well an interactive project is succeeding in its purpose. For our User Experience Planning course, we were asked to choose a website, design a study following industry best practices, and carry it out with 4 users, and report on the results. I chose to look at Service Canada’s website, and was actually quite fascinated by the results. Service Canada Usability Report (PDF).

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Internal Communications | Integrity2Impact

https://integrity2impact.com/category/internal-communications

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. Why Amputate a Communicator’s Added Value? December 3, 2013. November 29, 2013. Why then do many people feel compelled to make sweeping changes to the copy they approved an experienced business communicator or PR practitioner to write? If you’re a communicator, PR practitioner or similar, you know this firsthand but maybe we need to convey this message further. So here’s a partial list of...Lead and end ...

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To Teach or Not to Teach: 10 Reasons to Consider | Integrity2Impact

https://integrity2impact.com/2014/07/16/to-teach-or-not-to-teach-10-reasons-to-consider

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. To Teach or Not to Teach: 10 Reasons to Consider. July 16, 2014. Ever wonder: Why didn’t they teach me this in college/university? Likewise, have you ever asked: Why can’t new grads come with these skills? Here are my reasons that outlive the pay cheque. Gives you an excuse to expand your own network of experts. Sometimes you invite new contacts as guest speakers who can offer real life examples beyo...

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When the Message is the Bicycle | Integrity2Impact

https://integrity2impact.com/2014/08/06/when-the-message-is-the-bicycle

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. When the Message is the Bicycle. August 6, 2014. September 17, 2014. Summer’s here and we’re scrambling for offline time to enjoy it. From roadside stands to festive events, savvy marketers shift strategies to engage us while we embrace the fleeting warm weather. For many, the season includes cycling on that timeless icon: the bicycle. Reconsidering the Bicycle in 2013,. He named one chapter:. Memorials ...

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IABC | Integrity2Impact

https://integrity2impact.com/category/iabc

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. Take-aways from Helping Manage an IABC Chapter. June 27, 2010. July 19, 2012. After eight years on communication association boards (the last six for IABC/Toronto. I’ve done my last ‘ritual’ as immediate past president. This means time to shift to new priorities, including bringing this blog back to life. Sometimes a budget in the red is positive. When a not-for-profit, like IABC, earns a surplus in ...

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12 Visual Resume Tools and Ways to Depict Your Expertise | Integrity2Impact

https://integrity2impact.com/2013/07/02/infographics-resumes-visual-tools

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. 12 Visual Resume Tools and Ways to Depict Your Expertise. July 2, 2013. August 18, 2013. Spurred by inspiring convocation addresses, a slew of new grads are hitting the streets and competing with seasoned professionals. More than ever, the push is on to stand out from the crowd and boost your appeal to prospective employers. Many hiring managers are among 65 per cent. Infographic Resume Tools –. Enables ...

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How to Communicate a Workplace Tragedy | Integrity2Impact

https://integrity2impact.com/2013/04/23/how-to-communicate-a-workplace-tragedy

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. How to Communicate a Workplace Tragedy. April 23, 2013. International Day of Mourning. I recall a quick lesson in PR school on how to manage an employee’s death on the work site and how I hoped it was something I never had to do. So far, I haven’t. Theme of this blog out of a tragic loss. A national registered charity, which she co-founded in 2003. I met Shirley when I managed the PR launch of. 8211; Con...

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Great Content But Can Your Audience Find You? | Integrity2Impact

https://integrity2impact.com/2013/06/24/great-content-but-can-your-audience-find-you

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. Great Content But Can Your Audience Find You? June 24, 2013. July 1, 2013. As communicators, we develop quality content and share it with our audiences, often using it to ignite conversations and engagement. But these efforts are in vain if a large segment of your audience doesn’t find you because the path is broken or desperately needs a renovation. Check how relevant third parties are representing your...

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Media Relations | Integrity2Impact

https://integrity2impact.com/category/public-relations/media-relations

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. Reverse Spin: When PR Steers Ethical Practices. April 12, 2013. April 12, 2013. A couple of days later. Reality is a company’s brand is determined by what others say about it, not the image it attempts to create for itself. The most brilliant communication is futile when the message is not reflected in the company’s actions. Fortunately, those in corporate communication roles have a wide-angle view acros...

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Community Relations | Integrity2Impact

https://integrity2impact.com/category/public-relations/community-relations-public-relations

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. Great Content But Can Your Audience Find You? June 24, 2013. July 1, 2013. As communicators, we develop quality content and share it with our audiences, often using it to ignite conversations and engagement. But these efforts are in vain if a large segment of your audience doesn’t find you because the path is broken or desperately needs a renovation. Check how relevant third parties are representing your...

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Case Studies | Integrity2Impact

https://integrity2impact.com/category/case-studies

A content strategist trying to do the right thing well. Using WordPress to Create a Pop-up Microsite. When the Message is the Bicycle. August 6, 2014. September 17, 2014. Summer’s here and we’re scrambling for offline time to enjoy it. From roadside stands to festive events, savvy marketers shift strategies to engage us while we embrace the fleeting warm weather. For many, the season includes cycling on that timeless icon: the bicycle. Reconsidering the Bicycle in 2013,. He named one chapter:. Memorials ...

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Christina Hough – Digital and Content Strategy for Interactive Media

Digital and Content Strategy for Interactive Media. As a digital researcher and content creator, I’m driven by my curiosity about people. I want to understand what they’re passionate about, what they struggle with, and what they enjoy. Any organization is sustained by a rich network of communities. By understanding how these relationships work (and. Blog at WordPress.com.

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