
christopherherz.com
Christopher HerzCreating simple stories out of complex equations. Out of complex equations. Here we set the history of the women's rights movement side-by-side with an empowerment campaign for ovarian cancer. The strategy was to position this biotech company as one who was determined to find new breakthrough therapies for women. This was created for the Japanese Hepatitis C market. There, the main genotype is genotype 1, so we wanted to create a campaign that showed each person, each one, mattered when it came to tr...
http://www.christopherherz.com/