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Simple pricing technique to increase physical music sales | Million Media
https://millionmedia.wordpress.com/2008/08/02/idea-for-pricing-digital-physcial-music
Simple pricing technique to increase physical music sales. Could a simple change in pricing strategy increase album sales? I read an interesting experiment in ‘Predictably Irrational’. A new book by Dan Ariely. It runs like this:. A real advert in The Economist magazine promoting annual subscriptions offered three pricing levels, and in an experiment 100 students were asked which one they would choose (answers in brackets). Internet only $59 (16). Print only $125 (0). Internet and print $125 (84). Since ...
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