aartrijk.com
New Frontiers - Aartrijk
http://www.aartrijk.com/brandcamp2015
Lewis and Clark trekked west from their starting point near St. Louis, Mo. So we thought that would be a perfect meeting place for Brand Campers to assess the digital frontier. Mark your calendars: Brand Camp 2015 will be held May 17-19, in downtown St. Louis. Click Here and Register Today. If you are registering after April 28 and need a hotel room, please call Sandy Latta at Aartrijk (703.912.7974). This is necessary to get the Brand Camp rate. You can see our preliminary agenda here. SOLUTION PROVIDER...
chromiumbranding.wordpress.com
Chromium’s Core Values – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/2015/07/17/chromiums-core-values
Chromium Brand Culture Consultancy. July 17, 2015 8:39 pm. July 17, 2015. Chromium’s Core Values. Why are these our values? Here are some details:. Question the Quo: We’re always asking why — both of our clients and ourselves. Is there a better way? Are our assumptions valid? Complacency is the enemy of innovation. Foment Innovative Thinking: It’s remarkable what happens when the neurons are firing, and we always work to find ways to keep the juices flowing. Stay Curious and Concerned About Humanity: We ...
chromiumbranding.wordpress.com
Silo Culture – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/2015/06/02/silo-culture
Chromium Brand Culture Consultancy. June 2, 2015 3:29 pm. June 2, 2015. Silos serve a critical purpose for farmers. They store grains and other products keeping them clean, dry and available for use on the farm or before transport for sale. Anyone who has worked in the corporate world also has experienced silos. They are living metaphors tall office buildings. If you worked at a really large firm you might witness a number of silos growing in sprawling cube farms. What does our department. Why must bad a...
chromiumbranding.wordpress.com
Tony Wessling – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/author/adwessling
Chromium Brand Culture Consultancy. Oct 10, 2016 3:38 pm. October 10, 2016. Consequences of Culture: How bottom-line cultures are destroying financial services brands. You should resign. You should give back the money you took while this scam was going on and you should be criminally investigated. Ouch. Imagine if that was a public official leveling such a charge […]. Jan 7, 2016 3:00 am. January 7, 2016. The Brand and Culture Continuum. Sep 9, 2015 4:13 pm. Aug 21, 2015 8:36 pm. Jul 17, 2015 8:39 pm.
chromiumbranding.wordpress.com
Chromium Brand+Culture Consultancy – Page 2 – vivid shining brands
https://chromiumbranding.wordpress.com/page/2
Chromium Brand Culture Consultancy. Jan 7, 2016 3:00 am. January 7, 2016. The Brand and Culture Continuum. Visualize an infinity symbol. One side is your brand; the other is your corporate culture. Now draw that symbol in the air with your finger. When all is right with a company’s world, brand and […]. Dec 17, 2015 7:18 pm. February 13, 2016. Leadership must clearly understand, embrace and communicate a brand direction for their firms. When is it time to develop or reconsider a strategy? Mistakes Will B...
chromiumbranding.wordpress.com
“Generic Plastics Company” becomes “Sensory Revolutionary” through Branding – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/2015/05/19/generic-plastics-company-becomes-sensory-revolutionary-through-branding
Chromium Brand Culture Consultancy. May 19, 2015 11:05 am. May 19, 2015. 8220;Generic Plastics Company” becomes “Sensory Revolutionary” through Branding. How a company positions itself and its technology can make a tremendous difference in how it is perceived by potential customers and investors. Like it or not, brilliant engineering is only part of the success equation the brand has to be brilliant as well. When those two forces combine, you get…Apple. Google. Amazon. Click to email (Opens in new window).
chromiumbranding.wordpress.com
pvaartrijk – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/author/pvaartrijk
Chromium Brand Culture Consultancy. Jun 8, 2016 3:51 pm. June 8, 2016. June 14 Webinar Invitation] Reinventing the Customer Relationship: Financial Services Reborn. The financial services industry is converging along delivery channel, product and platform lines to reflect on-demand consumer interest. The online and mobile experiences have set new expectations for users. Transparency, simplicity and friction-less rule the […]. May 24, 2016 4:54 pm. May 24, 2016. Brand: Who Art Thou? Dec 17, 2015 7:18 pm.
chromiumbranding.wordpress.com
What Are Your Brand Artifacts? – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/2015/07/14/what-are-your-brand-artifacts
Chromium Brand Culture Consultancy. July 14, 2015 10:09 pm. July 17, 2015. What Are Your Brand Artifacts? Great cultures leave behind artifacts of all sorts art, architecture, pottery, literature, tools, etc. that are often admired or studied centuries later by the builders of entirely new and different cultures. The great designer Kit Hinrichs, for example, collects all kinds of American Flags, and even though they are at their most basic different forms of the same thing, the stories they tell. And Air...
chromiumbranding.wordpress.com
Brand+Culture Webinar: Leveraging Culture to Build a More Dynamic Brand – Chromium Brand+Culture Consultancy
https://chromiumbranding.wordpress.com/2015/06/16/brandculture-webinar-leveraging-culture-to-build-a-more-dynamic-brand
Chromium Brand Culture Consultancy. June 16, 2015 5:01 pm. June 16, 2015. Brand Culture Webinar: Leveraging Culture to Build a More Dynamic Brand. Some of the most dynamic companies in the world today are approaching branding in a whole new way — Branding from the Inside Out — fostering highly-aligned cultures that consistently attract and retain top talent and garner loyal customers. Please join us on Tuesday, July 7 at 11 AM Pacific/2 PM Eastern,. In this Chromium webinar. You will hear about:. Address...