fishingforcustomers.com
You Can’t Win Customers With a Boring Newsletter
http://fishingforcustomers.com/boring-your-customers-with-a-client-newsletter
Raquo; Customer Focus, Retention, and Evangelism. Raquo; You Can’t Win Customers With a Boring Newsletter. You Can’t Win Customers With a Boring Newsletter. In Customer Focus, Retention, and Evangelism. Typically, people involved in business, especially in competitive industries, think what they do is fascinating. To people outside the industry, they aren’t. If your newsletter is considered marketing for your company, then let’s look at how to make it more effective. The Customer Must Always be Your Focus.
fishingforcustomers.com
Allstate Gets It
http://fishingforcustomers.com/allstate-gets-it
Raquo; Ad Critique / Classic Examples. Advertising / Marketing Strategy. Raquo; Allstate Gets It. In Ad Critique / Classic Examples. Advertising / Marketing Strategy. You get your new insurance bill, and grumble about the rate. You’ve grumbled every month when the bill comes, but today you’re especially irritated. I wonder if I’m overpaying. You mumble as you walk to your computer and search for auto insurance. You go to the first site, and click on the get rate button. Whatzzis? I know what this is all ...
fishingforcustomers.com
Gross Margins and Return on Advertising Investment
http://fishingforcustomers.com/gross-margins-and-return-on-advertising-investment-2
Raquo; Budgeting, Pricing, and Return on Advertising Investment (ROAI). Raquo; Gross Margins and Return on Advertising Investment. Gross Margins and Return on Advertising Investment. In Budgeting, Pricing, and Return on Advertising Investment (ROAI). Bob’s is the only hardware store in Elk Snout. Bob’s buys a weekly quarter page in the Elk Snout Gazette for $230. Bob’s grosses $6,700 per week, year round (since there are no seasons in Elk Snout). He even had the extra profit from the extra Graduation ad.
fishingforcustomers.com
A Banking Story – The Ten Day Hold
http://fishingforcustomers.com/a-banking-story-the-ten-day-hold
Raquo; Customer Focus, Retention, and Evangelism. Raquo; A Banking Story – The Ten Day Hold. A Banking Story – The Ten Day Hold. In Customer Focus, Retention, and Evangelism. I’ve just had an unpleasant experience with my bank. Interesting. I called it My Bank. Why did I do that? Merely because its the institution I’ve used for several years? I chose this bank because it was directly across the street from my office. Side question: My bank changed owners two years ago. Are they still mine? A couple of we...
fishingforcustomers.com
Is a Radio Remote Broadcast a Good Investment?
http://fishingforcustomers.com/is-a-radio-remote-broadcast-a-good-investment
Raquo; Budgeting, Pricing, and Return on Advertising Investment (ROAI). Fishing 101 - the "How To" Class. Media, Social Media, and Word-of-Mouth (WOM). Raquo; Is a Radio Remote Broadcast a Good Investment? Is a Radio Remote Broadcast a Good Investment? In Budgeting, Pricing, and Return on Advertising Investment (ROAI). Fishing 101 - the "How To" Class. Media, Social Media, and Word-of-Mouth (WOM). Originally published October 4, 2009. Like everything else in business, the correct answer is possibly.
hvacmastermind.com
Uncategorized | HVAC Mastermind
http://hvacmastermind.com/category/uncategorized
Applying The Persuasion Diagram To Newspaper Ads. In the last post we used the persuasion diagram. To organize advertiser information, which we then used to compose a radio ad. Let’s use the same exact information. To build our newspaper ad. We fleshed out the rough points into this radio script:. How much different will our content be for the newspaper? Using the sequence shown in the diagram. Let’s put the pieces together. So what is the difference between a radio ad and a newspaper ad? You’re di...
fishingforcustomers.com
Advertising and Air Conditioner Sales
http://fishingforcustomers.com/advertising-and-air-conditioner-sales
Raquo; Ad Critique / Classic Examples. Advertising / Marketing Strategy. Raquo; Advertising and Air Conditioner Sales. Advertising and Air Conditioner Sales. In Ad Critique / Classic Examples. Advertising / Marketing Strategy. Bear with me as we set up the facts of this story. LBB’s Hardware has several stores in southern states. Each summer they stock, and sell, window air conditioners. First month: the store in our little tale sold 16 units over quota, and earned a bonus pool of $400 for the manager to...
thelandofnev.com
The Land of Nev
http://www.thelandofnev.com/index.php?location=wizard_of_ads
Is that a cult? Nope, it's a Marketing firm started by Roy Williams, author of New York Times Bestseller, Secret Formulas of the Wizard of Ads. It's based in Austin, TX, but has over 40 partner branches around the world who help grow businesses like yours. Click on the links to get more people and tools to help you. Roy's weekly posting of valuable business tips and interesting stories. Great articles about business and home to all Wizard of Ads Partner profiles.