siegelinnovations.blogspot.com
@radicalbranding: 9/1/12 - 10/1/12
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Tuesday, September 11, 2012. Imagine the ideation and problems we could solve by applying them in relevant ways if we could disconnect the abundant amount of associations and limitations we place on subjects. Think of how the military has leveraged learnings from biology, like a snail/conch shell, for armor. Flight from birds. Messaging from bees. Movement from ants, and so on. Then these things were applied to the masses by way of products and the like. Inspired by The Medici Effect. More, more more.
siegelinnovations.blogspot.com
@radicalbranding: 2/1/11 - 3/1/11
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Friday, February 25, 2011. Having values, acting with those values, and communicating your values are all different ways you convey your belief system. I feel by writing out your top 15 values (or 'philosophies'), describing them, and sharing them through appropriate mediums (such as a bio, or other materials), can convey more about who people are engaging with. Brian Siegel “Handshake”. 1 “We’re as great as we help others become! 8221;: Service above self is true leadership. Genuinely caring about meeti...
siegelinnovations.blogspot.com
@radicalbranding: 3/1/11 - 4/1/11
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Wednesday, March 30, 2011. Http:/ siegelinnovations.blogspot.com/2011/03/brand-promise-motorola.html. BMA Event: Gyro:HSR, Eduardo Conrado, Motorola, CMO 3.29.11. Enjoyed hearing Eduardo Conrado speak around the power of Brand Purpose, and how Motorola has implemented game changing efforts that influence not only externally, but internally. Appreciated the holistic alignment throughout the various elements of the organization, as all as with the (resonating) messaging to consumers. Posted by Brian Siegel.
siegelinnovations.blogspot.com
@radicalbranding: 7/1/12 - 8/1/12
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Tuesday, July 31, 2012. The Pitch is Dead. Pitch" anything in 15 seconds. Http:/ www.forbes.com/sites/carminegallo/2012/07/17/how-to-pitch-anything-in-15-seconds/. The above is a good guide on what to focus on while striving to stimulate the mental gymnastics properly during human driven interaction, for best results. The long story skinny from what I digested is listed below. 1) Simple messaging emphasizing the essence/gift your offering. 2) Share 3 key benefits. How will you be different? I say be rela...
siegelinnovations.blogspot.com
@radicalbranding: 5/1/11 - 6/1/11
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Monday, May 2, 2011. Vote for heartprints inc. on Wednesday, May 11th, 2011 in the Toyota 100. Http:/ www.youtube.com/watch? Great Job heartprints inc., and good luck! By way of the non-profit. Vote for heartprints inc. on Wednesday, May 11th, 2011 in the Toyota 100 Cars for Good Program. Heartprints inc. is honored to announce we've been named a finalist in Toyota's 100 Cars for Good program. Posted by Brian Siegel. Pampers. For every little miracle. (Pampers Commercial). Great Job Pampers Team! We're a...
siegelinnovations.blogspot.com
@radicalbranding: 12/1/10 - 1/1/11
http://siegelinnovations.blogspot.com/2010_12_01_archive.html
Wednesday, December 22, 2010. Interesting advertisement (I saw on facebook) to go Sky Diving. I have been Sky Diving, and the thought of something being 'half off', and is an 'all or nothing' risky venture, wouldn't appeal to me. Sure, it's great to have a discounted price on anything, but paying bottom dollar, for something you want to land safely at the bottom for, doesn't insinuate confidence in safety. How would you re-tailor balance this approach to inspire safety, yet with a great price? This not o...
siegelinnovations.blogspot.com
@radicalbranding: Human Driven Innovation ::We weren't built to sit and stare at glowing boxes all day::
http://siegelinnovations.blogspot.com/2012/08/human-driven-innovation-we-werent-built.html
Friday, August 10, 2012. Human Driven Innovation : We weren't built to sit and stare at glowing boxes all day:. Your Desk Is Making You Stupid. Sitting around all day isn't just making you unhealthy. It might also be making you dumber. Your desk, scientists reported recently, is trying to kill you. Sabine Schaefer, a researcher at the Max Planck Institute for Human Development. Or in other words, rather than assume that walking while thinking splits your mental and physical resources, leaving less to dev...
siegelinnovations.blogspot.com
@radicalbranding: 1/1/12 - 2/1/12
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Monday, January 23, 2012. Why Appreciation Matters So Much - Tony Schwartz - Harvard Business Review. Why Appreciation Matters So Much - Tony Schwartz - Harvard Business Review. Tony Schwartz is the president and CEO of The Energy Project and the author of. Be Excellent at Anything. Become a fan of The Energy Project. And connect with Tony at Twitter.com/TonySchwartz. And Twitter.com/Energy Project. Why Appreciation Matters So Much. 9:44 AM Monday January 23, 2012 Comments (8). Is whether or not workers ...
siegelinnovations.blogspot.com
@radicalbranding: 11/1/10 - 12/1/10
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Thursday, November 11, 2010. Whoever said "It's not personal, it's business.", was (and is) wrong. "Radical Idea" = It is all personal! Websters Dictionary defines it as follows http:/ www.merriam-webster.com/dictionary/business. Notice the 'personal' interaction with people, and life these descriptions share. An immediate task or objective. A particular field of endeavor. A means of livelihood. A personal endeavor and concern. It's like being a Christian, but you do not invite God into your drive, words...