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Clear Focus Marketing

Wednesday, December 29, 2010. A Week to Reflect. I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will "own" the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan. Monday, November 8, 2010. So now, you ha...

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Wednesday, December 29, 2010. A Week to Reflect. I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will own the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan. Monday, November 8, 2010. So now, you ha...

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Clear Focus Marketing | clearfocusmktg.blogspot.com Reviews

https://clearfocusmktg.blogspot.com

Wednesday, December 29, 2010. A Week to Reflect. I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will "own" the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan. Monday, November 8, 2010. So now, you ha...

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clearfocusmktg.blogspot.com

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Clear Focus Marketing: November 2010

http://clearfocusmktg.blogspot.com/2010_11_01_archive.html

Monday, November 8, 2010. Keep, Grow, Nuture. Identify your, as I call, "20 to Keep". These are the customers you cannot afford to lose. They contribute to your overall revenue in the past 6 months, have the potential to contribute in the next 6 months, are a high-profile or reference account, or were a recent competitive win. The second group I call, "30 to Grow". Need ideas to implement such a campaign? Just let me know. Subscribe to: Posts (Atom). Clear Focus Marketing is a recognized expert in channe...

2

Clear Focus Marketing: October 2010

http://clearfocusmktg.blogspot.com/2010_10_01_archive.html

Wednesday, October 20, 2010. So many of us in B2B marketing know the challenges of maintaining good customer relationships especially when a competitor moves into our territory. But, how many of us can truly describe what that relationship is and why our customers are truly loyal? Building a campaign to identify, and nurture that loyal customer requires a well thought out and tactical approach. First who are your top customers? How do you qualify them? Subscribe to: Posts (Atom). Clear Focus Marketing is...

3

Clear Focus Marketing: Keep, Grow, Nuture

http://clearfocusmktg.blogspot.com/2010/11/keep-grow-nuture.html

Monday, November 8, 2010. Keep, Grow, Nuture. Identify your, as I call, "20 to Keep". These are the customers you cannot afford to lose. They contribute to your overall revenue in the past 6 months, have the potential to contribute in the next 6 months, are a high-profile or reference account, or were a recent competitive win. The second group I call, "30 to Grow". Need ideas to implement such a campaign? Just let me know. Subscribe to: Post Comments (Atom). Clear Focus Marketing is a recognized expert i...

4

Clear Focus Marketing: Protect Your Turf

http://clearfocusmktg.blogspot.com/2010/10/protect-your-turf.html

Wednesday, October 20, 2010. So many of us in B2B marketing know the challenges of maintaining good customer relationships especially when a competitor moves into our territory. But, how many of us can truly describe what that relationship is and why our customers are truly loyal? Building a campaign to identify, and nurture that loyal customer requires a well thought out and tactical approach. First who are your top customers? How do you qualify them? Subscribe to: Post Comments (Atom). Clear Focus Mark...

5

Clear Focus Marketing: December 2010

http://clearfocusmktg.blogspot.com/2010_12_01_archive.html

Wednesday, December 29, 2010. A Week to Reflect. I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will "own" the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan. Subscribe to: Posts (Atom).

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Clear Focus Marketing

Wednesday, December 29, 2010. A Week to Reflect. I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will "own" the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan. Monday, November 8, 2010. So now, you ha...

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