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Welcome :: Media Observer
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THE PRIVILEGE OF KNOWING FIRST. Find and archive your clippings from all media. Our leading media research methodologies, coupled with the expertise our media analysts carry, helps you in gauging the performance of your PR campaigns effectively and how it has performed as compared to your competitors. Member Board of Directors, Tihama Global. Using media observer tools gave us the most accurate news that we care to read and social media monitoring kept us closer to our clients. What Media Observer provid...
Services :: Media Observer
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We comprehensively monitor more than 80 daily publications across the GCC, Levant and North Africa, in addition to the following:. Periodicals (weekly, monthly and quarterly magazines). Government publications and gazerttes. Magazine monitoring services cover more than 600 magazines all over the Middle East region. We cover all magazine genres, including but not limited to:. Monitoring various news, business and entertainment websites. We currently monitor around 400 websites. Access to all tweets throug...
Glossary :: Media Observer
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Advertising Value Equivalency (AVE):. A measure of the value of media coverage by comparing it to the cost of a similar placement were it an advertisement. Most of today's PR theorists see limitations with AVE as a metric. The number of copies it distributes on an average day. A story cut from a publication or a segment cut from a video or audiotape. Corporate Social Responsibility (CSR):. Cost per impression (CPI), or Cost per thousand impression (CPM):. Opportunities To See (OTS):. The practice of prod...
Frequently Asked Questions :: Media Observer
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