incite.ws
Incite | Blog - Incite
http://www.incite.ws/our_insights/blog
Grounded in facts and theory. Rich with possibilities. Changing perceptions in healthcare. August 8, 2016. Affluent but disengaged part two: How high street banks can re-ignite interest among younger savers & investors. June 9, 2016. Fast and furious: The battle for hearts and minds in broadband and mobile. June 7, 2016. Affluent but disengaged part one: Under 50s are looking for better returns at higher risk. May 17, 2016. A springboard to mass affluent acquisition for Barclays? May 6, 2016. May 3, 2016.
incite.ws
Incite | Segmentation for tomorrow, today - Incite
http://www.incite.ws/what_we_do/segmentation
Segmentation for tomorrow, today. July 3, 2015. We were interested to read the recent debate over segmentation in Research-Live The role of segmentation in modern businesses is fundamentally changing - and whether traditional approaches are of any use in today’s digital, behavioural age. The article concludes, after inputs from various sources, that actually the segmentation of the future should be a hybrid of traditional and modern methods. Then, let’s use whatever data fits, wherever it comes from expl...