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CMO 2.0 | Tech Marketing Ruminations from Ground Zero

Tech Marketing Ruminations from Ground Zero

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CMO 2.0 | Tech Marketing Ruminations from Ground Zero | cmo20.wordpress.com Reviews

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Tech Marketing Ruminations from Ground Zero

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1

Viral Marketing and SEO: Marketing Truth Serum | CMO 2.0

https://cmo20.wordpress.com/2008/01/07/viral-marketing-and-seo-marketing-truth-serum

Viral Marketing and SEO: Marketing Truth Serum. January 7, 2008 at 10:44 pm. I came across an interesting post in Jeremy Levine’s Nothing Ventured, Nothing Gained. Blog I don’t normally go to venture blogs to look for marketing advice – and in fact was looking for something else – but this entry gave me pause. In what Levine calls his multiple choice test for consumer Internet startups. Does your company attract users with any of these things? An inherently viral idea. None of the above. So take a read o...

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Explanation Geometry: Straight Answers and the ‘CEO Triangle’ | CMO 2.0

https://cmo20.wordpress.com/2007/12/17/explanation-geometry-straight-answers-and-the-ceo-triangle

Explanation Geometry: Straight Answers and the ‘CEO Triangle’. December 17, 2007 at 11:57 pm. If you have worked in high tech for any number of years, you have probably witnessed at least one scene where a CEO blows his stack because he can’t get a straight answer to his simple question. This is not limited to high tech, but it is an industry where the meat of discussions centers around complex and fast-changing technologies. Of course, there are exceptions. Silicon Valley has any number of CEOs who ...

3

Podcast – New Approaches to Demand Generation | CMO 2.0

https://cmo20.wordpress.com/2008/08/22/podcast-new-approaches-to-demand-generation

Podcast – New Approaches to Demand Generation. August 22, 2008 at 6:36 pm. I recently joined a conversation with David Scott, CEO Marketfish (recent CMO at Entellium); Andrew Gaffney, CEO of the Demand Gen Report. New Approaches to Demand Gen. Entry filed under: Lead Generation. Airports and Opportunistic Marketing. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). Notify me of new comments via email.

4

Are Trade Shows Dead? | CMO 2.0

https://cmo20.wordpress.com/2008/02/08/are-trade-shows-dead

Are Trade Shows Dead? February 8, 2008 at 6:33 pm. Yesterday, I was sitting with a few of my guys in San Diego, having a post-meeting recap beer, looking at the sun set over the bay, killing time before our return flight. The conversation moved on and we started talking about trade shows and whether they are worth the money anymore. Funny, then, that Bloglines had Tom Teynor’s Are Trade Shows a Waste of Time and Resources? Entry filed under: Tradeshow. Social Networking and Marketing. You are commenting ...

5

About | CMO 2.0

https://cmo20.wordpress.com/about

Tim Matthews is a tech marketing executive living and proselytizing in Silicon Valley. He is a member of the Silicon Valley American Marketing Association and the CMO Forum. Tim often wonders which is harder: crossing the chasm or hitting a 200-yard carry over water. 2 Comments Add your own. January 13, 2008 at 10:27 pm. I just saw your blog entry re The Leaky Funnel when doing a search on the book title (part vanity and part SEO analysis). Thanks for the mention. January 15, 2008 at 12:04 am.

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Podcast – New Approaches to Demand Generation. I recently joined a conversation with David Scott, CEO Marketfish (recent CMO at Entellium); Andrew Gaffney, CEO of the Demand Gen Report. New Approaches to Demand Gen. August 22, 2008 at 6:36 pm. Airports and Opportunistic Marketing. A little while back, I was standing in the airport security line at SFO. It’s an unfortunate fact of life for business travelers these days. I pulled out my BlackBerry and quickly snapped another pic before my fellow travelers ...

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