cmoaxis.blogspot.com

The Marketing Outsourcing Blog

The Marketing Outsourcing Blog. Thursday, February 26, 2009. Slingshot Marketing - for the SMB Davids. Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:). Http:/ www.youtube.com/watch? With not many o...

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The Marketing Outsourcing Blog. Thursday, February 26, 2009. Slingshot Marketing - for the SMB Davids. Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:). Http:/ www.youtube.com/watch? With not many o...

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The Marketing Outsourcing Blog | cmoaxis.blogspot.com Reviews

https://cmoaxis.blogspot.com

The Marketing Outsourcing Blog. Thursday, February 26, 2009. Slingshot Marketing - for the SMB Davids. Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:). Http:/ www.youtube.com/watch? With not many o...

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cmoaxis.blogspot.com

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The Marketing Outsourcing Blog: December 2008

http://cmoaxis.blogspot.com/2008_12_01_archive.html

The Marketing Outsourcing Blog. Monday, December 8, 2008. Downturn - Is this a marketing opportunity for SMBs? Every large organization that I have been speaking to in the past couple of months have gone into hibernation mode. No new marketing campaigns, no trade shows participation, no CRM. Activities - makes you think it is the end is perhaps near! I have a different point of view on this. I actually think this is an opportunity. For Small and Medium Businesses ( SMBs. With large companies cutting down...

2

The Marketing Outsourcing Blog: Marketing Outsourcing - The cost vs. capability interplay

http://cmoaxis.blogspot.com/2008/03/marketing-outsourcing-cost-vs.html

The Marketing Outsourcing Blog. Thursday, March 6, 2008. Marketing Outsourcing - The cost vs. capability interplay. I have run marketing and communications departments for small and large organizations for over 15 years now and I cannot but agree with Professor Gail McGovern of the Harvard Business School when she says that 'few companies own all the marketing expertise they need'. And more importantly, 'why do we outsource? The answer more often than not lies in the interplay between cost and capability.

3

The Marketing Outsourcing Blog: SMBs and the three l'll marketing myths

http://cmoaxis.blogspot.com/2008/07/smbs-and-three-lll-marketing-myths.html

The Marketing Outsourcing Blog. Wednesday, July 16, 2008. SMBs and the three l'll marketing myths. Myth #1: Marketing is for large businesses, for us - sales is king. Myth #2: Our marketing is outsourced - we have a design agency and a PR agency. Myth #3: We cannot afford fancy marketing consultants. Vinod Harith, Founder and Director, CMO Axis. Subscribe to: Post Comments (Atom). SMBs and the three lll marketing myths. Subscribe to the Marketing Outsourcing Blog. Founder and Director, CMO Axis.

4

The Marketing Outsourcing Blog: Thought leadership marketing

http://cmoaxis.blogspot.com/2008/07/thought-leadership-marketing.html

The Marketing Outsourcing Blog. Friday, July 25, 2008. I presented on this topic at the Nasscom Emerging Companies Forum on Friday morning and I have also placed the slides here. Email me at vinod.harith@cmoaxis.com. I would love to hear your views on this - do post or email me! Vinod Harith, Founder and Director, CMO Axis. I guess it only drives home our point about 'eventual translation to business' further…. November 30, 2008 at 11:18 AM. Subscribe to: Post Comments (Atom). Bangalore/ Chennai, India.

5

The Marketing Outsourcing Blog: Downturn - Is this a marketing opportunity for SMBs?

http://cmoaxis.blogspot.com/2008/12/downturn-is-this-marketing-opportunity.html

The Marketing Outsourcing Blog. Monday, December 8, 2008. Downturn - Is this a marketing opportunity for SMBs? Every large organization that I have been speaking to in the past couple of months have gone into hibernation mode. No new marketing campaigns, no trade shows participation, no CRM. Activities - makes you think it is the end is perhaps near! I have a different point of view on this. I actually think this is an opportunity. For Small and Medium Businesses ( SMBs. With large companies cutting down...

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The Marketing Outsourcing Blog

The Marketing Outsourcing Blog. Thursday, February 26, 2009. Slingshot Marketing - for the SMB Davids. Here's a video from Jessie Paul, CMO of Wipro Technologies. This is a preview to a book she is authoring on how small businesses with smaller marketing budgets can create sustainable mind and marketshare by leveraging the 'ecosystem' and some smart marketing ideas. I have also contributed a short chapter to this book - gotta see if it survives the editors:). Http:/ www.youtube.com/watch? With not many o...

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