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CoglodeBite-size behavioral research for the world's top Decision-Makers
http://www.coglode.com/
Bite-size behavioral research for the world's top Decision-Makers
http://www.coglode.com/
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Coglode | coglode.com Reviews
https://coglode.com
Bite-size behavioral research for the world's top Decision-Makers
coglode.com
The Sour Grapes Effect – cognitive lode by ribot
http://coglode.com/gems/post-purchase-rationalisation
The Sour Grapes Effect. We tend to justify a purchase by overlooking any faults seen. We’re more likely to submit a positive review of a product purchased than a negative one, desiring our past choices as rational and well-made. Retailers could embrace this bias, reinforcing a user’s correct choice post-purchase. 1970) The Dissonance Model in Post-Decision Product Evaluation. Journal of Marketing Research. Product folk can encourage our desire to be consistent by having customers make an initial, small c...
Bottom Dollar Effect – cognitive lode by ribot
http://coglode.com/gems/bottom-dollar-effect
We rate products negatively when they exhaust our budgets. When we buy a product that exhausts our remaining budget, the negative emotions associated with parting with money are transferred onto the product, thereby influencing its ratings. Soster, Gershoff and Bearden (2014). The Bottom Dollar Effect: The Influence of Spending to Zero on Pain of Payment and Satisfaction. Journal of Consumer Research. Well, let’s find out. However, such ill-effects disappeared when they were told their budgets would be r...
Temptation Coupling – cognitive lode by ribot
http://coglode.com/gems/temptation-coupling
We’re more likely to do the hard stuff when tightly coupled with something tempting. In a fascinating study on improving gym attendance, researchers have found that people who were allowed to access tempting audiobooks of their choice ONLY when they were in the gym were more likely to attend! Milkman, Minson and Volpp (2013) Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling. Management Science. Put another way, if you’re busy, like listening to audiobooks and. But as soon ...
Speak-Easy Effect – cognitive lode by ribot
http://coglode.com/gems/speak-easy-effect
Words that are easier to say are more trustworthy and valuable. In one study on this effect, participants were more likely to rate food additives as being harmful when their names were difficult to say, as compared to when their names were easy to say. Song and Schwarz (2007) If It’s Difficult to Pronounce, It Must Be Risky. Psychological Science. So while the things we’re familiar with are often considered safe, new stimuli are associated with uncertainty and risk (Zajonc, 1980). If you think about ...
The Cognitive Miser – cognitive lode by ribot
http://coglode.com/gems/cognitive-miser
We’re intellectually lazy, avoiding hard questions where possible. A bat and ball together cost $1.10. The bat costs $1 more than the ball. How much does ball cost? Intuition says 10 , but it’s not. The answer’s in the long description. 2013) Bats, balls, and substitution sensitivity: cognitive misers are no happy fools. Psychonomic Bulletin and Review. The correct answer to the bat and ball question is 5 . With the total cost of bat and ball at $1.10, and the difference between the two being $1,...That ...
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What Boom Have Been Reading: April 2015 Edition
http://www.boom-online.co.uk/what-boom-have-been-reading-april-2015-edition
Call Us Now 0845 474 0974. Your partner for results-driven. Pay per click management. What Boom Have Been Reading: April 2015 Edition. Last Updated on April 30th, 2015. - Posted by Lauren Roitman. Our monthly round-up of link goodness covering everything from PR to PPC, and design to SEO. Grab a cuppa, it’s a long one…. The Simple Sales Booster That Almost Nobody Uses. By Roger Dooley ( @rogerdooley. Students were Forced to Write BuzzFeed Click-Bait for Grades. What Happened Next Will Rock Your World!
Electrication | About - Electrication
http://electrication.com/about
Electrication About - Electrication. Class="page page-id-14 page-parent page-template-default samba theme tribe-bar-is-disabled wpb-js-composer js-comp-ver-4.1 vc responsive tribe-theme-samba page-template-page-php". Our three stage process ( Core3. Will make your business grow. We’ve identified the key areas that you must concentrate on to help streamline your company and generate sales. Posted on 20/03/2015 00:52:59. Posted on 11/03/2015 13:58:07. We believe that every business can do better. We get ri...
Hey sucker! Five cognitive biases you'll see being abused everywhere in January
http://www.mathewcropper.co.uk/product/2016/12/29/cognitive-biases-in-january.html
Five cognitive biases you'll see being abused everywhere in January. December 2016 / product / RSS. Believe it or not, marketers are a clever bunch. They are possibly the best at putting behavioural economics research to use, and never more so is this on my mind than over Christmas and throughout January. The internet, TV, and stores are awash with marketing messages designed to take advantage of my natural biases. Here are five plays, taking advantage of our cognitive biases. The fresh start effect.
Brain gems for decision-makers – IDEENWERKSTATT
https://ideenwerkstatt.wordpress.com/2014/04/15/brain-gems-for-decision-makers
Das hier …. Brain gems for decision-makers. Wenn ein Tischtennisschläger einen Dollar mehr kostet, als ein Tischtennisball, und beide zusammen 1,10 Dollar kosten, dann kostet der Tischtennischläger? Antwort: 1,05 Dollar. Wow, schaut Euch mal diese Website hier an: das ist die Quintessenz von essenziell – und toll aufbereitet. Wer Sachen oder Ideen verkaufen will, sollte sich das mal anschauen:. Kommentar verfassen Antwort abbrechen. Gib hier Deinen Kommentar ein . Adresse wird niemals veröffentlicht).
Gebruik maken van cognitieve voorkeuren & vooroordelen? | Design-O-Matic
http://www.design-o-matic.nl/gebruik-maken-van-cognitieve-voorkeuren-vooroordelen
Gebruik maken van cognitieve voorkeuren & vooroordelen? Wednesday, 09 April 2014 14:35. Waarom hechten we meer waarde aan dingen die we zelf hebben gemaakt? Het IKEA effect). Of oordelen we over een beleving op basis van de pieken en het einde van de beleving (ook al was de rest saai of slecht). Natuurlijk zijn er gedragspatronen te herkennen waar je op diverse vlakken je voordelen mee kan doen, zo ook op het gebied van UX. Beschrijven ze regelmatig wat deze voorkeuren /vooroordelen zijn (ook wel “.
Design-O-Matic | Interaction Design & User Experience
http://www.design-o-matic.nl/blog
We have changed our name! 18 Nov, 2015. After the name Design-O-Matic served us well for 8 years, it was time,…. We have changed our name! UXfever reflects your work and passion for users, user experience and our clients (no, we do not intend to set people’s hair on fire). We hope you like it as much as we do! The Online Shopping Experience: Michael McIntyre. 29 Jul, 2014. Michael McIntyre, explains the frustration of online shopping. Great performance, great material! Expert Reviews in een nieuw jasje!
The long-form page | James Abbott Design & Development
http://www.jamesabbottdd.com/content-strategy/the-long-form-page
Over the past year or so, I've been noticing some outstanding examples of what I've come to call a long-form page . It's a content type unique to the web, and the best definition I can give it is:. A long, elaborate treatment of a dedicated subject with a lot of art direction to carry it well. By comparing different examples, I've identified a list of properties displayed by most long-form pages. A long-form page:. Devotes a dedicated URL to the treatment of a topic. Uses a well-crafted, flowing narrative.
Link Roundup for April 10, 2014 | Nathaniel Landau
https://natelandau.com/link-roundup-for-april-10-2014
Nate Landau's home on the web. Jul 15, 2016. Google and Apple Maps Comparison. Feb 22, 2016. Feb 17, 2016. How to stay current in web tech without it being your day job. Feb 05, 2016. Feb 05, 2016 Link Roundup. Aug 27, 2015. Subscribing to podcasts is broken. May 28, 2015. How to notify search engines when you post to Jekyll. May 27, 2015. Boilerplate Shell Script Template. Dec 28, 2014. How to Preview RSS feeds in Safari. Aug 03, 2014. May 18, 2014. Hazel Rule to Sort Email Attachments. Apr 10, 2014.
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Welcome to COGLOBO
2012 by COGLOBO GmbH, Munich, Germany - Impressum. 2012 by Lin Sebastian Kayser - Hangstr 204, Gauting, München, Munich, Germany.
Welcome to COGLOBO
2012 by COGLOBO GmbH, Munich, Germany - Impressum. 2012 by Lin Sebastian Kayser - Hangstr 204, Gauting, München, Munich, Germany.
Welcome to COGLOBO
2012 by COGLOBO GmbH, Munich, Germany - Impressum. 2012 by Lin Sebastian Kayser - Hangstr 204, Gauting, München, Munich, Germany.
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Coglode
Bite-size behavioural research for leading Decision-Makers. I have an invite. Nuggets are currently invitation-only. Nuggets are currently invitation-only. Get notified of the next release wave. Your submission has been received! Something went wrong while submitting the form. A loss hurts more than an equal gain feels good. Only available in Nugget form. Don't worry though, for the financial gains you'll get from Nuggets will far outweigh any losses to your budget. Yet another bias that proves that our ...
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