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Tuesday, July 24, 2007. Crisis Communication: The Asian Bird Flu 1997. It started as a one-off, but then raised fears of an epidemic reminiscent of the 1968 Hong Kong flu which killed 46,500 people worldwide. The first stage of the bird flu outbreak can be traced back to the spring of 1997. In April, an epidemic of the influenza A (H5N1) virus in Hong Kong wreaked havoc with the chicken population and resulted in the deaths of 6,800 chickens. On December 28 the Hong Kong Government took the extreme step ...

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Tuesday, July 24, 2007. Crisis Communication: The Asian Bird Flu 1997. It started as a one-off, but then raised fears of an epidemic reminiscent of the 1968 Hong Kong flu which killed 46,500 people worldwide. The first stage of the bird flu outbreak can be traced back to the spring of 1997. In April, an epidemic of the influenza A (H5N1) virus in Hong Kong wreaked havoc with the chicken population and resulted in the deaths of 6,800 chickens. On December 28 the Hong Kong Government took the extreme step ...

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College Stuff | collegeessays.blogspot.com Reviews

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Tuesday, July 24, 2007. Crisis Communication: The Asian Bird Flu 1997. It started as a one-off, but then raised fears of an epidemic reminiscent of the 1968 Hong Kong flu which killed 46,500 people worldwide. The first stage of the bird flu outbreak can be traced back to the spring of 1997. In April, an epidemic of the influenza A (H5N1) virus in Hong Kong wreaked havoc with the chicken population and resulted in the deaths of 6,800 chickens. On December 28 the Hong Kong Government took the extreme step ...

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College Stuff: HEINEKEN N. V. Global Branding & Advertising

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Tuesday, July 10, 2007. HEINEKEN N. V. Global Branding and Advertising. The objective of Project Comet was to find out how to enhance Heineken's competitive advantage by more consistently projecting the brand as "the world's leading premium beer." The project team concluded that Heineken's desired brand image was "good taste". Because of Heineken's flavor, its roots, commitment to and pride in brewing a high-quality lager. Because Heineken is a symbol of premiumness, taste, tradition around the world.

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College Stuff: This note was prepared by Professor David E. Bell as a basis for class discussion.

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Tuesday, July 10, 2007. This note was prepared by Professor David E. Bell as a basis for class discussion. Note on Store Location. Assuming your store concept has been well thought out, it should be possible to describe the target consumer. For example for a do-it-yourself store the target consumer might be a homeowner whose home is worth more than $100,000 and which was built before 1963. Where in the United States are there agglomerations of such people? A simpler measure of regional attractiveness is ...

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College Stuff: May 2007

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Tuesday, May 15, 2007. Cultivating Service Brand Equity. This is a snapshot of an article called ‘Cultivating Service Brand Equity’ written by Leonard Berry in which he makes a case for service branding as a 'cornerstone of services marketing' for today and tomorrow after having researched 14 mature high-performance companies. So let’s start - how are services and goods different. In goods, the product is the primary brand. However, with services, the company is the primary brand. It reduces customers&#8...

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College Stuff: April 2007

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Monday, April 23, 2007. Zara - A unique business model. Zara has proved to be a maverick of its time – it came at a time that the apparel industry was fragmented there was no integration, the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. Zara’s global strategy is to offer cutting edge fashion at affordable prices by identifying ...

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College Stuff: June 2007

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Tuesday, June 26, 2007. By Rajiv Lal, Ann Leamon. Harvard Business School Case. Gurucom is an online marketplace for freelance talent, which was launched in December 1999. It started off by catering to about 25 million independent professionals in the US. Guru’s competitors were Freeagent.com, Monster.com’s TalentMarket and host of others who launched around the same time and more were expected. Case Background and Competition. Guru’s competitors were Freeagent.com, Monster.com’s Tale...The business of o...

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Tuesday, July 24, 2007. Crisis Communication: The Asian Bird Flu 1997. It started as a one-off, but then raised fears of an epidemic reminiscent of the 1968 Hong Kong flu which killed 46,500 people worldwide. The first stage of the bird flu outbreak can be traced back to the spring of 1997. In April, an epidemic of the influenza A (H5N1) virus in Hong Kong wreaked havoc with the chicken population and resulted in the deaths of 6,800 chickens. On December 28 the Hong Kong Government took the extreme step ...

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