businesssideofsports.com
The Oregon Effect: Should College Football Uniforms Build Brands or Brand Tradition?
https://businesssideofsports.com/2016/05/23/the-oregon-effect-should-college-football-uniforms-build-brands-or-brand-tradition
Samford University Sports Business Report. May 23, 2016. November 18, 2016. By Darin W. White, Ph.D. The Oregon Effect: Should College Football Uniforms Build Brands or Brand Tradition? In the 2010 season, it reached the pinnacle of the college football world, playing for the national championship. The very next year, Under Armour used its flagship school. Maryland, to introduce some of the most unusual and polarizing uniforms ever. And Adidas, the second largest supplier of CFB uniforms, introduced ...
businesssideofsports.com
College Football Uniforms: Motivation or Distraction?
https://businesssideofsports.com/2016/06/15/college-football-uniforms-motivation-or-distraction
Samford University Sports Business Report. June 15, 2016. November 18, 2016. By Darin W. White, Ph.D. College Football Uniforms: Motivation or Distraction? Some fans and commentators have forgotten that before Georgia’s infamous Blackout game in 2008, there was the first Blackout game in 2007. In that game, Georgia came out hot and stayed sharp, blowing out a top-25 Auburn team. After the game, then-coach Mark Richt talked about the impact of the uniforms. So which is it, motivation or distraction? We wa...