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Scalable E-commerce Personalization | Commerce Sciences Blog
http://blog.commercesciences.com/scalable-ecommerce-personalization
Book a FREE Demo. Scalable Ecommerce Personalization Is Easier Than You Think. July 28, 2015. Head of Marketing @ Commerce Sciences. Each person is unique and comes to your website with their own motivations, needs and intent. Why is it that some companies are holding back on the opportunity to personalize the shopping experience for these unique individuals? E-commerce Marketing Has Evolved Way Beyond Static Offers. Notes that one-third of marketers said personalization will be the most important capabi...
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4 CRO Tactics to Implement Today | Commerce Sciences Blog
http://blog.commercesciences.com/4-cro-tactics
Book a FREE Demo. Cheat Sheet: 4 CRO Tactics You Can Implement Today. August 4, 2015. Head of Marketing @ Commerce Sciences. Here’s a cold, hard fact to chew on: 97% of people who visit your site don’t convert. Once you get someone to your site, you only have a very brief window of time to engage that visitor and give them an experience so compelling they convert. Here are a few conversion rate optimization (CRO) tactics you can implement today, to compel more visitors to take your requested action.
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E-commerce Conversion Optimization 101 | Commerce Sciences Blog
http://blog.commercesciences.com/ecommerce-conversion-optimization-101
Book a FREE Demo. E-Commerce Conversion Optimization 101. July 23, 2015. Head of Marketing @ Commerce Sciences. E-commerce conversion is influenced by many different factors, including some you probably know already: price, selection, and ease of checkout, for example. However, conversion also depends greatly on personal factors. How can you optimize for all of these different elements to convert more visitors to buyers? Here are the important optimizations you need to make:. Use clear category structure...
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You Can't Personalize Just for Email | Commerce Sciences Blog
http://blog.commercesciences.com/cant-just-personalize-email
Book a FREE Demo. You Can’t Just Personalize for Email. July 8, 2015. Head of Marketing @ Commerce Sciences. When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your subscriber’s name in your email blast. As we’ve been able to gather more meaningful data about the people who interact with our brands, the depth and scope of personalization available has actually become intimidating to many marketers. Most email service pro...
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Audience Segmentation 101 | Commerce Sciences Blog
http://blog.commercesciences.com/audience-segmentation-101-getting-started-with-personalized-messaging
Book a FREE Demo. Audience Segmentation 101: Getting Started with Personalized Messaging. June 2, 2015. Head of Marketing @ Commerce Sciences. Personal connections are what keeps us going back to the same stores, restaurants, brands and service providers. We all probably have at least one favorite restaurant, perhaps with a favorite waitress who remembers what we order to drink each time we visit. The Difference Between Customer Segmentation and Audience Segmentation. And provide it to them. Maybe it’s t...
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Irrational Online Shoppers | Commerce Sciences Blog
http://blog.commercesciences.com/irrational-shoppers-how-to-help-your-shoppers-make-decisions
Book a FREE Demo. Irrational Shoppers: How to Help Your Shoppers Make Decisions. February 3, 2015. Head of Marketing @ Commerce Sciences. In that split second, your experience takes over to drive your behavior, leaving your logical thought processes in the dust. That’s not what you want to hear, is it? We want customer behavior to be predictable, so we can adjust for their preferences and convert! Don’t worry, irrationality and the way biases affect purchasing decisions can be predicted, enabling you to ...
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